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Together Procter & Gamble and World Vision provide 1 billionth liter

of clean drinking water

SEATTLE, March 4, 2014 /PRNewswire-USNewswire/ -- The partnership

between World Vision and Procter and Gamble (P&G) has resulted in 1

billion liters of clean drinking water shared with more than 6.5

million people in need around the world.

A family at a World Vision program in Gberami, Ghana, received the

billionth liter from the partnership. A pond is the water source for

Sikira Ahmed, her husband Ahmed Abdulai and their sons - 5-year-old

Rasheed and 6-month-old Failu.

"It's miraculous that the partnership between P&G and World Vision has

now grown to the point that it's provided 1 billion liters of clean

water reaching 6.5 million people," said Dr. Greg Allgood, Vice

President of Water at World Vision.

"At P&G we are committed to making every day better for people around

the world," said Allison Tummon Kamphuis, Leader of the P&G Children's

Safe Drinking Water Program. "We are grateful for our partnership with

World Vision, helping bring clean drinking water to millions of

people with our P&G water purification packets in more than 34

countries. Together our work is propelling us closer to our goal to

save one life every hour by 2020."

More than 100 million P&G Purifier of Waterpackets have been given to

families throughout World Vision communities in 34 countries. Within

30 minutes the small packet transforms brown, dirty and dangerous

water into clean and healthy water for drinking.

In November, 2012, The Economist magazine recognized the packets as

one of the world's most impactful innovations.

P&G and World Vision also are launching an initiative to provide clean

drinking water in West Africa, a result of one of the largest grants

by the P&G Children's Safe Drinking Water Program. The new program

will provide 180 million liters of clean drinking water in seven

countries over the next year and benefit an estimated 1 million


"The new effort to reach 1 million people in West Africa in the next

year is particularly heartwarming because we'll be reaching the

neediest people on the planet - people for whom clean water is a

matter of life or death," Allgood said.

The World Vision/P&G partnership has continued to expand in the past

year, including:

-- Hosting Chelsea Clinton in a World Vision water program in Myanmar

and both Chelsea and President Clinton in Rwanda. They learned about

the challenges of not having clean, easily accessible water and

participated in demonstrations of the P&G water purification packets

in order to highlight P&G's Clinton Global Initiative commitment to

scale up the CSDW Program to save one life every hour by 2020.

-- Making World Vision a beneficiary of the P&G and Asda Clean Water

Campaign, which hopes to provide 75 million days of clean drinking

water to some of the world's poorest communities by the end of 2014

including World Vision water programs in seven countries in West


-- Providing life-saving clean drinking water to survivors of the

recent typhoon in the Philippines.

World Vision is the largest nongovernmental provider of clean water in

the developing world - reaching one new person with clean water every

30 seconds.

Through its "For Every Child" campaign, World Vision is investing $400

million over six years to address the global water crisis and reach

7.5 million people alone with safe water, sanitation and hygiene.

More than 1,600 children die each day from diarrhea caused by unsafe

water, and more die from diseases caused by unsafe water than by

HIV/AIDS and malaria combined.

In just the last two years, World Vision has quadrupled its capacity

to provide clean water in the developing world. Water is one critical

element of World Vision's comprehensive, holistic development


About Procter & Gamble P&G serves approximately 4.8 billion people

around the world with its brands. The Company has one of the strongest

portfolios of trusted, quality, leadership brands, including Ace@,

Always@, Ambi Pur@, Ariel@, Bounty@, Charmin@, Crest@, Dawn@, Downy@,

Duracell@, Fairy@, Febreze@, Fusion@, Gain@, Gillette@, Head &

Shoulders@, Iams@, Lenor@, Mach3@, Olay@, Oral-B@, Pampers@, Pantene@,

Prestobarba@, SK-II@, Tide@, Vicks@, Wella@, and Whisper@. The P&G

community includes operations in approximately 70 countries worldwide.

Please visit for the latest news and in-depth

information about P&G and its brands.

About World Vision World Vision is a Christian humanitarian

organization dedicated to working with children, families, and their

communities worldwide to reach their full potential by tackling the

causes of poverty and injustice. World Vision serves all people

regardless of religion, race, ethnicity, or gender. For more

information, please visit or on Twitter at


SOURCE World Vision U.S.

-0- 03/04/2014

/CONTACT: Johnny Cruz,, World Vision, 253.815.2072 / Lisa Popyk, P&G, 513.608.7958

/Web Site:

CO: World Vision U.S.

ST: Washington Africa




-- DC76005 --

0000 03/04/2014 17:00:00 EDT

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