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This is Chris Redgrave for Zions Bank Speaking on Business.

As a small business owner, you're usually wearing many different hats. And sometimes that means you can't always see the big picture clearly or have the resources to hire executive positions..... That's why outsourcing makes sense … and why companies like Preferred CFO exist.

Owner and founder Jerry Vance said Preferred CFO is designed to provide small and medium size businesses with a high level of CFO services, which many can't afford.... It's designed to be a turnkey solution that can fill three different roles: controller, bookkeeper and CFO.

Many companies will run their business with a bookkeeper but not with a strategic CFO on board to help with building a long-term financial plan, along with short-term cash management. This is the level of expertise Jerry and his team bring to the table. He has been in this business for 10 years now..... In that time he's worked with hundreds of companies and has prepared over 200 financial forecasts, and this important knowledge of a diverse range of businesses is something he brings to the table with the companies he works with. .. He has a passion for helping small businesses — and it's this desire that allows him to offer small businesses such a high level of service.

A CFO is invaluable because they can help companies develop a strategic financial plan ...Many times banks and other professional organizations recommend Preferred CFO while others find them through word of mouth... Despite being only a year old, their reputation already precedes them with a footprint that extends throughout the Wasatch Front. Jerry says they typically handle companies with less than $20 million in revenue, but the focus is on companies in the 2 to 15 million dollar range.

When not advising companies from a CFO standpoint through Preferred CFO, Jerry supports the community by volunteering at the Wayne Brown Institute where he mentors start-up businesses. Another great example of why Forbes Magazine named Utah as the Best State for Business for three years running.

For Zions Bank, I'm Chris Redgrave, speaking on business.

Preferred CFO 478 S. 100 East Salem, UT 84653 801-804-1023

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