Loro Piana cashmere chief Sergio dies at 65



Estimated read time: 1-2 minutes

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

ROME (AP) - Sergio Loro Piana, who helped build a six-generation, family-run textile firm into the eponymous luxury brand recently bought by French conglomerate LVMH, has died at age 65.

People close to the family said Loro Piana died Friday, just two weeks after LVMH's 2 billion euro ($2.7 billion) purchase of the textile house was completed.

The company, which Loro Piana co-ran with his brother Pier Luigi, is known for its cashmere and vicuna wool clothing _ a coat can fetch $20,000.

Loro Piana, based in Italy's northern Piedmont region, is so particular about its supply chain that it bought its own natural reserve in Peru's mountains to protect the endangered vicuna that yields the precious wool.

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

SIGN UP FOR THE KSL.COM NEWSLETTER

Catch up on the top news and features from KSL.com, sent weekly.
By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

KSL Weather Forecast