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This is Chris Redgrave for Zions Bank Speaking on Business.
Did you know that research has found as you get older, your muscle mass actually decreases? The loss of fast twitch muscle fiber makes us move slower as we age. This makes exercise for older adults critical, especially with the over 40 million people in the United States who are 65 and above.
Taking care of these aging Baby Boomers is a cause Paul Holbrook is passionate about, especially with his business, Age Performance. He specializes in personal training for people 50 and older. The idea has really caught on in the seven and a half years since Paul launched it. It's grown from a small gym with him as the only trainer to a brand new 4,200 square foot facility on 1100 East and 13th South with five trainers.
You won't find any of the trainers at Age Performance using the terminology anti-aging. Instead, Paul says they're pro-aging and focus on helping their clients increase in strength, stair-climbing ability and walking speed. These are specially-designed exercises created with this age group in mind, so they're safe and effective. They're all designed to fight sarcopenia (sar-coh-pin-ee-uh), or loss of muscle from aging.
Age Performance clients can choose from a variety of programs what works best for them, from coming several times a week to once a month, working out in the studio or having the trainer come to their home. And they have access to an online support group with real-time videos of the exercises.
Serving this age group has been a lifelong passion for Paul. He first became interested in exercise for the elderly after watching his uncle slowly decline when living in a nursing home. He decided to become a gerontologist and later read an article about how exercise can help ease the aging process, which lead to becoming a certified personal trainer and launching Age Performance.
With the Baby Boomers turning 65 at a rate of 10,000 per day for the next 20 years, the timing for Age Performance couldn't be better.
For Zions Bank, I'm Chris Redgrave, speaking on business.
Age Performance 1291 S 1100 E # 202 Salt Lake City, UT 84105 801-467-6554 www.ageperformance.com
