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We humans can so easily give in to our vices. Something as simple as a credit card can weaken self-control. The good news is that the reverse is also true: cash can buffer us from indulgence. So says a study in the Journal of Consumer Research . Scientists analyzed peoples perceptions of various food types and found that foods considered unhealthy were also seen as more likely to be impulse buys. The researchers then followed the grocery shopping habits of 1,000 households over six months. They found that people bought a larger proportion of unhealthy and impulsive food choices (think: jelly donuts) when they used their credit or debit card versus cash. [More] Read More ...
