College Is a Big, Fat, Hairy Rip-Off! (But Save for It Anyway)

This is a guest post from Robert Brokamp of The Motley Fool. Robert is a Certified Financial Planner and the adviser for The Motley Fools Rule Your Retirement service. He also has a newly reinvigorated blog, and you can have your day interrupted once or twice by his Twittering. Robert contributes one new article to Get Rich Slowly every two weeks.
A few weeks ago, the proprietor of this establishment (J.D. The letters in Get Rich Slowly can be rearranged to spell The Sly Cowgirl Roth) asked me to address a readers question specifically, how should a parent save for college (perhaps because I once wrote a book on the topic, though its now outdated). But first, let me say this:
College is a big, fat, hairy rip-off!

College costs too much, it saddles young people with too much debt, and it forces students to learn things theyll soon forget and it wont matter because it wouldnt help them further their careers anyhow.
As reported by InsideHigherEd.com, a new book (Academically Adrift: Limited Learning on College Campuses) finds that 36% of students did not demonstrate any significant improvement in learning over four years of college. The authors (themselves professors) write that, for many undergrads, drifting through college without a clear sense of purpose is readily apparent.
Do you want to pay $80,000 to $200,000 for that?
Because thats how much itll cost, assuming the fruit of your loins graduates in four years (only 53% of students graduate within six years). According to the College Board, it costs an average $20,339 a year for in-state tuition, room, board, textbooks, personal expenses, and transportation. For the average private school, that figure is $41,192. To be fair, some of these costs would still be incurred if kids didnt go to college; they still have to eat, board, transport, and read (I hope). But they could do it much more cheaply on their own. Consider textbooks. The average student spends more than $1,000 on these annually updated tomes, because the student has to pay $50 to $100 for the most recent edition. Only people in college pay that much for a book.

Yes, many students get aid. But much of that is in the form of loans. Heres a shocker: The value of all student loans now exceeds all credit card debt. Twenty-somethings are beginning their careers with thousands of dollars of debt that has to be paid back with low-person-on-the-totem-pole salaries (assuming they can even find a job).
Heres the problem: College costs lack the normal market-based price controls. If youre told you need something, and someone is willing to lend you the money to get it, and youre told its a great investment, then youll do it regardless of the price. The government wants to help, too, with grants, low-rate loans, and tax benefits. Thats all very well-intentioned, but its another reason why colleges can jack up prices and get away with it.
According to James Altucher (whos passionate and articulate about what a scam college has become):
College costs have historically gone up much faster than inflation. Since 1978, cost of living has gone up three-fold. Medical costs, much to the horror of everyone in Congress, has gone up six-fold. And college education has gone up a whopping tenfold. This is beyond the housing bubble, the stock market bubble, any bubble you can think of.
Altucher also takes on the argument that college is a great investment. Yes, people with college degrees earn more over their lifetimes. But if a person invested the cost of college and stayed away from the Ivory Tower, she might have more than the person with the B.A. or B.S.
Save Anyway
Now that I got that off my chest, the truth is I have a student in college now, and I have 529 savings accounts for my other three children (more on 529s later). Like it or not, many professions require a college degree. Plus, it can be a great experience and all that. So if youve procreated, then you should save for your creations education. However, first make sure youre saving enough for your own retirement, as I explain in this video I did for LifeTuner (AARPs very hip website for the younger crowd):

(Quick summary: A kid can always find a way to pay for school. However, if you reach your 60s or 70s without enough retirement savings, you wont be able to retire. Theres no such thing as a geezer scholarship. Plus, you can use some of the money in your retirement accounts to pay for college.)
Which finally brings us to the reader question:

My wife and I are expecting our first child this summer. In an effort to stay ahead of the game, Id like to start saving for his or her college education. A 529 plan seems like the obvious choice here, but I know little about them.
What are the pros and cons to this type of account? Are there other options I should consider instead? How do I choose a reasonable amount to save so that Im unlikely to end up either coming up quite short when its time for school, or overshooting and having lots of money left over in there? One final question: Can I start such a savings account before the childs actually born?

Indeed, the 529 account is the obvious and, in my opinion, best choice. The programs are sponsored by states, who hire financial-services firms to run them. There are two flavors: savings plans and prepaid plans. I wont spend much time on the latter which allow you to pay for a future education at somewhere close to todays prices since most states dont offer a prepaid plan, and many have experienced financial difficulties. Choosing a prepaid plan might be a good idea if:

Your kids will go to a state school in your state, and
Your states plan is on solid financial ground.

For more on prepaid plans, read this Smart Money article (which also mentions a private-school option).
The Pros and Cons of the 529
529 savings plans are like any investment account in that you contribute as much as you can, on a monthly or irregular basis (though most plans have modest minimums and all have huge maximums from $235,000 to $380,000).
Here are the benefits of a 529 savings plan:

The money grows tax-free as long as its used for qualified higher-education expenses at any qualified institution in your state or elsewhere (that includes the overwhelming majority of schools in the U.S., and many in other countries as well). Some states offer benefits to residents who participate in the state plan. For example, here in the great Commonwealth of Virginia, I can deduct $4,000 per account annually that I contribute to my kids plans on my state (but not federal) income tax return. Thus, if youre interested in a 529, start by investigating your states plan. However, you dont have to choose your states plan, so if it doesnt offer compelling benefits and the plan is subpar (e.g., too expensive), look at the plans offered by other states. The investment choices vary by plan, but most are generally low-cost mutual funds, and most offer age-based portfolios that are more aggressive when kids are in the single digits (owning more stocks than bonds), but gradually get more conservative (all on their own no rebalancing required!) as the Big Day gets closer. The assets in a 529 are considered property of the account owner (usually a parent or grandparent), and not the student. This helps when it comes to determining financial aid since assets in the students name have a more negative impact on aid eligibility. Also, the kid cant decide to take the money and blow it all in Amsterdam. When you open an account, you have to name the beneficiary, which is usually the kid who will eventually go to college. However, if she/he/it decides not to, the account can be transferred to another qualified relative. This is actually how you can begin saving in a 529 before your belly of joy is born. Open an account with yourself as both the owner and the beneficiary, and then transfer the account sometime after your offspring is womb-sprung. Now, the not-as-good stuff: If you use the money for anything other than qualified expenses, youll pay income taxes and a 10% penalty on any earnings (though not the amount you contributed). You can only change the investment choice once a year. No biggie, really, but disappointing for you market-timers, and nerve-wracking during a crash (as in 2008). You can invest only in mutual funds and, in some plans, exchange-traded funds (ETFs). If you prefer individual stocks (i.e., shares of individual companies), the 529 may not be for you. 529 is a boring name. Boring! Its named after a tax code, just like 401(k) and 403(b). But what would you expect from a country that names the mansion in which the most powerful person in the world lives, the white house?

How Much to Save
Determining how much to save is difficult, because it depends on future investment returns and college-cost inflation. However, a place to start would be to find out the current cost of attending a school your future Einstein is likely to attend. Then, fiddle with a few online calculators, such as the ones from the College Board, Bankrate.com, and Savingforcollege.com. If youre asked for investment return and inflation assumptions, choose 6% for both (you can ratchet down the former and/or increase the latter if you want to play it safer).
Finally, the absolute best source of information about 529 plans is Savingforcollege.com. Youll learn plenty about the general rules, but also the particulars about each states plan. But hurry youll need to start saving soon to afford a big, fat, hairy college rip-off.
Kris and J.D., back in the Olden Days when college was cheaper

See also: Sierras article from last October about College Savings: The Basics of Saving for College ---Related Articles at Get Rich Slowly - Personal Finance That Makes Sense.:Are College Funds Necessary?The Most Lucrative College DegreesAsk the Readers: Can College Students Save Money?Why a Budget Should Be Based on Real-LifeAsk the Readers: Advice for College Grads? Read More ...