- Benson Boone's song "Mystical Magical" features moonbeam ice cream, gaining viral attention.
- Boone bought an ice cream truck in Utah, linked to his "Mr. Electric Blue" video.
- Crumbl offers a moonbeam ice cream cookie, coinciding with Boone's album release.
SALT LAKE CITY — It's been two months since Benson Boone unveiled his song "Mystical Magical" — a quirky pop tune that went viral, in part, for lyrics that included the phrase "moonbeam ice cream."
"Mystical Magical" marked the second single from his second album, "American Heart," providing another promising teaser of Boone's eclectic style — on YouTube, the official lyric video for the song already has 16 million views.
Moonbeam ice cream isn't limited to just "Mystical Magical," though.
Boone officially released "American Heart" on June 20, and along with it, a music video for the new song "Mr. Electric Blue" that at one point shows the singer working in a pink ice cream truck with Moonbeam Ice Cream written across.
So far, the reviews for "American Heart" are mixed, though just about all of the reviewers seem to agree that coming up with a headline that plays on Boone's affinity for flips is the way to go: US Weekly writes that Boone "sticks the landing" with the album, while Rolling Stone says Boone "can't land the backflip."
New Musical Express, meanwhile, writes that the album is "a front flip to the middle of the road."
No matter where critics or listeners stand, the enigma that is moonbeam ice cream seems to be bringing people together. And now that Boone's new album has dropped, it looks like fans could maybe get a literal taste of the mystery flavor in the near future.
Benson Boone buys an ice cream van
As the chorus to "Mystical Magical" plays on the video, Boone shifts his camera to the pink and orange ice cream truck that appears in the "Mr. Electric Blue" music video.
The "Beautiful Things" singer confirmed during a recent appearance on Scott Mills' "The Breakfast Show" that he did in fact purchase the ice cream truck that is currently in Utah.
When Mills asked Boone what he plans to do with it, the singer's response was short and to the point: "drive it around."
Moonbeam ice cream immediately comes into play during the "Mr. Electric Blue" music video, a self-deprecating release that transforms just about every insult and criticism that has been hurled Boone's way in his short career into a hilarious storyline.
"Is everything all right?" Boone says to his agent as he steps into Industry Plant Records wearing a T-shirt that says "One hit wonder."
"Have you not been on the internet?" the agent responds. "Everything's terrible, Benson! We put all of our money in Moonbeam ice cream and a backflip, and it's gone absolutely horrible. We need something new, we need a new gimmick. Maybe good songwriting?"
"You know I can't do that," a deflated Boone says.
Boone's agent then reveals that the singer owes the label $10 million — which he must come up with in a week.
Related:
Benson Boone now plans to close out 'American Heart Tour' with 2 Salt Lake City shows
Benson Boone will conclude his "American Heart Tour" with two Salt Lake City shows.Throughout the video, the singer takes on a series of odd jobs to try to come up with the money, including driving an ice cream truck.
"And here's your Moonbeam ice cream, miss," he says to a girl at the front of the line.
"Hey, you're that guy who sings 'Beautiful Things,'" she says.
"I sure am, thank you very much," Boone responds sweetly, only to quickly become upset and devour the girl's ice cream cone when she tells him that his music is "terrible."
The music video, which was filmed in Utah, already has more than 1 million views on YouTube.
What is moonbeam ice cream, anyway?
Boone hinted during his appearance on "Fallon" that people may be able to get some moonbeam ice cream once the album drops.
And there's some recent news that is giving fans hope.
Crumbl has a moonbeam ice cream cookie
The fact that Boone is in possession of an ice cream truck is promising.
Perhaps when the American leg of his tour — which sold out in a staggering nine seconds — kicks off later this summer, Boone will have a moonbeam ice cream flavor that he can share with fans (per the San Fransisco Chronicle, Boone actually did recently share some with fans at the BottleRock Napa Valley festival, a recipe that included blueberry ice cream, blueberries, mini marshmallows and lemon juice).
But in the meantime, the Utah-based cookie store Crumbl has created a moonbeam ice cream cookie that will be available at all locations for as long as supplies last from June 23-28.
