Estimated read time: 1-2 minutes
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
SALT LAKE CITY -- The Deseret News Thursday announced plans to accelerate its digital growth with the addition of three new media members to its leadership team.
Each brings noteworthy experience in the digital world, explains Clark Gilbert, President and CEO of the newspaper. According to Gilbert, this leadership will be responsible for developing a new media content model intended to extend the reach of the Deseret News brand.
The Deseret News will have access to the leadership and guidance of these team members through its sister company, Deseret Digital Media, a leading digital media company in the Intermountain West.
Effective immediately, the leadership team will be joined by:
- Christopher M. Lee: CEO of Heritage Makers
- Dave Bascom: Former president of SEO.com
- Matthew R. Sanders: Former director of online instruction at Brigham Young University-Idaho
Sanders will lead a new organization called Deseret Connect, which will cultivate a network of local and national contributors to create relevant, insightful and engaging content for the Deseret News.
"Each of these industry professionals brings experience in helping companies embrace new technologies and become more innovative in the new media space, which we will utilize even as we continue to print a daily newspaper," said Gilbert. "We have a great heritage in print. We have a tremendous future online."
CLICK HERE for more information on these new team members.
