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SALT LAKE CITY — Maverik is slowly but surely taking over the Midwest company that its parent owners purchased last year.
Representatives of the Utah-based convenience store company announced Tuesday that they've already converted four Kum & Go locations across Utah into Maverik convenience stores over the past few months, as well as 26 more in Colorado. The latest three — all in the Denver area — are slated to open next week.
Overall, the company plans to rebrand 86 stores throughout Colorado in the coming months and begin a sweep of Wyoming stores during the second half of this year in a takeover of shared markets. Kum & Go has 13 locations in Wyoming, according to its website.
Maverik officials said that the exterior look and store format of rebranded stores will look a bit different from new stores that the company has built, but the rebranded stores will still feature the same food, drinks and products as the existing Maverik stores.
"Feedback from our Utah and Colorado customers has been excellent thus far," Maverik CEO Chuck Maggelet said in a statement Tuesday.
It's also possible that Maverik may move into the Midwest.
Maggelet added that the company is still evaluating rebrands in "additional markets." Kum & Go, founded in Iowa during the 1950s, has hundreds of stores across Iowa, Arkansas, Michigan, Minnesota, Montana, Nebraska, North Dakota, Oklahoma and South Dakota. Colorado, Wyoming and New Mexico currently serve as Maverik's easternmost boundary.
FJ Management, Maverik's primary owner, completed its acquisition of Kum & Go back in August. Officials said at the time that all its locations in the Intermountain West would be rebranded into Maverik stores but the schedule for that was a bit fuzzy.
The company announced it had agreed to purchase the Midwest brand in April 2023, only a few months after Kum & Go opened its first Utah store. Terms of the deal weren't disclosed, but FJ Management collected more than 400 additional convenience stores under the agreement.
