Why Mariah Carey's 'All I Want for Christmas is You' became so popular — and stayed that way

People shop at Mall of America, Nov. 24, in Bloomington, Minn. Mariah Carey's “All I Want for Christmas is You” has been No. 1 for 57 of the 62 weeks it has run, says Billboard.

People shop at Mall of America, Nov. 24, in Bloomington, Minn. Mariah Carey's “All I Want for Christmas is You” has been No. 1 for 57 of the 62 weeks it has run, says Billboard. (Abbie Parr, Associated Press)


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NEW YORK — If anything about Mariah Carey's "All I Want for Christmas is You" annoys you, best to avoid shopping malls now. Or the radio. Maybe music altogether, for that matter.

Her 1994 carol dominates holiday music like nothing else.

The Christmas colossus has reached No. 1 on Billboard's Hot 100 chart the past four years in a row — measuring the most popular songs each week by airplay, sales and streaming, not just the holiday-themed — and it's reasonable to assume 2023 will be no different. One expert predicts it will soon exceed $100 million in earnings. Even its ringtone has sold millions.

"That song is just embedded in history now," says David Foster, the 16-time Grammy-winning composer and producer. "It's embedded in Christmas. When you think of Christmas right now, you think of that song."

Carey's hit is so omnipresent that the Wall Street Journal wrote about retail workers driven batty by how many times it comes on in their stores, including one who retreats to the stockroom every time he hears the distinctive opening bells.

Yet the story behind "All I Want for Christmas is You" is not all holly and mistletoe.

'It's a wishing song'

Every year, the song's hibernation ends when Carey posts on social media "it's time" to play it again. This year's message depicted her being freed from a block of ice to make the declaration.

In both music and lyrics, the song was perfectly engineered for success, says Joe Bennett, musicologist and professor at the Berklee College of Music.

At the time of its release, most new holiday music came from artists past their peak and looking for a new market. In 1994, though, Carey was at the top of her game.

"All I Want for Christmas is You" works as a love and holiday song. Carey sets it up: She doesn't care about all the holiday trappings, she has one thing — one person — on her mind. It's kept vague whether it's a lover or someone she yearns for.

"It's a wishing song and it works narratively," Bennett says. "You can sing it to your beloved if you are together or not together."

She sprinkles in specific holiday references: the Christmas tree, presents, Santa Claus, a stocking upon the fireplace, reindeer, sleigh bells, children singing and, of course, mistletoe.

The instruments and brisk arrangement recall Phil Spector's 1965 album, "A Christmas Gift for You," itself a holiday classic. To top it off, part of the melody slyly references "White Christmas," Bennett says.

"That was my goal, to do something timeless that didn't feel like the '90s," Carey explained in a recent "Good Morning America" interview.

Mariah Carey performs at the New Year's Eve celebration in Times Square, Dec. 31, 2017, in New York. Billboard has posted a list of top seasonal hits since 2010, and Carey's “All I Want for Christmas is You” has been No. 1 for 57 of the 62 weeks it has run, said Gary Trust, chart director.
Mariah Carey performs at the New Year's Eve celebration in Times Square, Dec. 31, 2017, in New York. Billboard has posted a list of top seasonal hits since 2010, and Carey's “All I Want for Christmas is You” has been No. 1 for 57 of the 62 weeks it has run, said Gary Trust, chart director. (Photo: Brent N. Clarke, Invision/AP)

'The most successful Christmas song of all time'

Billboard has produced lists of top seasonal hits since 2010, and "All I Want for Christmas is You" has been No. 1 for 57 of the 62 weeks it has run, said Gary Trust, chart director. The Luminate data company said the song peaked at 387 million streams in 2019, the 25th anniversary of its release.

Precise numbers are hard to come by, but Will Page, Spotify's former chief economist and author of the book "Pivot," estimates the song will exceed $100 million in earnings this holiday season.

"By most objective measures," Bennett says, "it's the most successful Christmas song of all time."

As Afanasieff has told it, much of the work on "All I Want for Christmas is You" was done by him and Carey working in a rented house in the summer of 1994. The team had a history, working on Carey's albums "Emotions" and "Music Box."

He started with a boogie-woogie piano, tossing out melodic ideas that Carey would respond to with lyrics.

"It was like a game of ping-pong," he said on last year's podcast, "Hot Takes & Deep Dives with Jess Rothschild." Afanasieff did not return messages from the Associated Press. "I hit the ball to her, she'd hit it back to me."

Later, working alone, Carey completed the lyrics and Afanasieff recorded all the instruments.

Afanasieff told Rothschild that he and Carey didn't speak for about two decades until she called him around the time of the song's 25th anniversary, asking for the co-writer's permission to use the "All I Want for Christmas is You" lyrics in a children's book.

That business call didn't lead to a thaw. Afanasieff says it seems his contributions have been written out of Carey's telling of the song's creation. No co-writer was mentioned during her "Good Morning America" interview last month.

"I was working on it by myself so I was writing on this little Casio keyboard, writing down words and thinking about, 'What do I think about Christmas? What do I love? What do I want? What do I dream of?" she says. "And that's what started it."

'That vault is sealed'

In his podcast appearance, Afanasieff noted how Foster once told him that "All I Want for Christmas is You" was the last song to enter the Christmas canon and "that vault is sealed."

Foster told Associated Press he exaggerated a little, but not a lot. Writing a new holiday song is brutally hard, since you're competing with not just current hits but hundreds of years of songs and memories. The old classics never go away. Only 10 entries on Billboard's last Hot 100 of holiday songs last year were written after "All I Want for Christmas is You."

"I just stay away from them, because they scare me," Foster says. "Lyrically, it's sort of all been done before — better than I can ever do."

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