Toyota dethrones GM as US sales leader after nearly a century on top

Toyota outsold General Motors in the United States in 2021, marking the first time the Detroit automaker has not led U.S. auto sales for a full year since 1931.

Toyota outsold General Motors in the United States in 2021, marking the first time the Detroit automaker has not led U.S. auto sales for a full year since 1931. (Anushree Fadnavis, Reuters)



Estimated read time: 2-3 minutes

WASHINGTON — Japanese automaker Toyota outsold General Motors in the United States in 2021, marking the first time the Detroit automaker has not led U.S. auto sales for a full year since 1931.

Toyota sold 2.332 million vehicles in the United States in 2021, compared to 2.218 million for General Motors, the automakers said Tuesday. GM's U.S. sales were down 13% for 2021 — and down 43% in the fourth quarter — while Toyota was up 10% for the year.

For all of 2020, GM's U.S. sales totaled 2.55 million, compared with Toyota's 2.11 million and Ford's 2.04 million.

The year has been marred by a shortage of semiconductors used heavily in vehicles, forcing automakers to focus on their most profitable models.

GM said Tuesday it expects U.S. economic growth will boost U.S. total light-duty vehicle industry sales from around 15 million in 2021 to around 16 million in 2022.

The automakers are reporting full-year 2021 U.S. sales results on Tuesday. GM has been the largest seller of vehicles in the United States since 1931, when it surpassed Ford, according to data from industry publication Automotive News.

Toyota is not boasting about the accomplishment. Senior Vice President Jack Hollis said in a statement that the automaker is "grateful" for its loyal customers, but "being No. 1 is never a focus or priority."

GM spokesman Jim Cain said the Detroit automaker had a very strong sales year in the United States in full-size SUVs and pickup trucks as it has focused on profitability, and as the supply of semiconductors improves, so will sales.

"I wouldn't rush out if I were (Toyota), and get a 'We're No. 1' tattoo," he said.

GM under Chief Executive Mary Barra also has emphasized profitability over volume, abandoning such money-losing markets as Europe and Russia.

For the entire industry, Cox Automotive forecast U.S. new vehicle sales will be down 32% in December over December 2020 — the slowest pace since May 2020, when the country remained mostly closed during the first wave of the COVID pandemic.

Industry analysts forecast around 15 million vehicles sold for all of 2021 in the United States. U.S. vehicle sales will remain well below the five-year average of 17.3 million from 2015-2019.

IHS Markit forecasts U.S. sales are expected to reach nearly 15.5 million in 2022, up an estimated 2.6% from the projected 2021 level of approximately 15.1 million vehicles.

Auto buyers have seen prices jump dramatically. Edmunds said average transaction prices for new vehicles hit another new record in November at $45,872 — compared with $39,984 in November 2020. Edmunds also forecast used vehicle prices will surpass the $30,000 mark for the first time in 2022.

IHS Markit forecast worldwide new light vehicle sales of nearly 82.4 million in 2022, up 3.7%, while 2021 sales are expected to be up just 2.9% globally from 2020.

Related Stories

David Shepardson

    SIGN UP FOR THE KSL.COM NEWSLETTER

    Catch up on the top news and features from KSL.com, sent weekly.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast