Pizza Hut testing 'skinny slice'

By Candice Choi, Associated Press | Posted - Sep. 17, 2014 at 10:32 a.m.



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NEW YORK (AP) — Pizza Hut is testing a lighter pizza in two U.S. markets as it seeks to freshen up its menu and regain its footing against competitors.

The tests of the "Skinny Slice" pies began this week at several dozen restaurants in Toledo, Ohio, and West Palm Beach, Florida. The pies simply use less of the same dough used for regular pizzas and are lighter on the toppings, said Doug Terfehr, a Pizza Hut spokesman.

Several fast-food and restaurant chains have turned to lighter offerings over the years as a way to update their images, with varying degrees of success. The test by Pizza Hut comes as the chain fights to win back market share.

Last year, Pizza Hut sales fell 2 percent at U.S. locations open at least a year.

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Candice Choi

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