Utah Boosts Tourism Advertising Budget

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(KSL News) A boost in advertising could prove useful for Utah's tourism this summer.

Utah's tourism director, Leigh von der Esch, says Utah bumped its summer tourism advertising budget from $2 million to more than $3 million.

She says the first day the ads ran, the number of calls to a tourism information line jumped 300 percent or more. Von der Esch predicts Utah will outperform the rest of the country in visitor growth this summer.