Utah companies working hard to be ready for Super Bowl

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Keith McCord reporting One of the world's most-watched television events, the Super Bowl, takes place Sunday. Of course, the teams right now are spending each day working on strategies and trying to design the best plan of attack to win the game. But Eyewitness News has the story of another couple of teams who are also planning for the big game.

"We're in the last part of our Super Bowl production. The end of December and all of January are dedicated to the Super Bowl," said Bill Hammond, vice president of productions at Vision International.

As soon as the New York Giants and the New England Patriots won their divisions to compete in Super Bowl XLII, the presses at Vision International in Salt Lake started humming.

Utah companies working hard to be ready for Super Bowl

Since the final gun sounded on Jan. 20, it's been a 24/7 operation. You see, Vision International is responsible for producing every banner, decal, sign, logo, and photo image of the players that will decorate and provide the Super Bowl "look" at the University of Phoenix Stadium in Arizona.

This is the fourth straight year that Vision, along with Infinite Scale Design Group, has enhanced the Super Bowl venues with their designs and images. Both companies work hand in hand with the NFL, talking almost daily to make this all happen.

The concepts for Super Bowl XLII began months ago. "We started back in April, and then design development, you know, site visits and measurements and exploration and all those things have been occurring for the last eight or nine months," explained Cameron Smith, of Infinite Scale Design Group.

Installation of the finished banners and signs has been going on throughout the Phoenix and Glendale areas for weeks, and crews will be working right up until kickoff on Sunday.

The strategy is that no matter which direction you look, or what camera angle is shown during the broadcast, these designs will be there. It's the biggest project of the year for these folks, one they take a lot of pride in. They can't wait to see what it will finally look like on game day.

"We'll have a time when we sit down and have a tape and watch the highlights--and highlights to us are not necessarily the game or the commercials, but the graphics. We like to see what we've done," Hammond said.

A lot of eyeballs will be seeing those signs and banners. There's a strong chance that this Super Bowl may be the most-watched ever.

The record is 94 million viewers back in 1996. Last year, it was just over 93 million.

To learn more about the companies designing and making the banners, click the related links.