Traditional TV programming is critical to movie and TV content discovery

ARLINGTON, Va.--(BUSINESS WIRE)--Feb 27, 2014--While the vast majority (79 percent) of online U.S. adults obtain the video content they watch from traditional television programming providers such as cable, satellite or fiber-to-the-home, a significant number of viewers are turning to digital sources, according to research released today by the Consumer Electronics Association (CEA) ®. The study, Video Content Discovery and Purchasing Trends, explores video content viewing behavior, discovery, acquisition and format ownership preferences.

Video Content Behavior

In addition to traditional television programming, DVD/Blu-ray discs (66 percent), free video streaming services (47 percent) and paid video streaming services (37 percent) are also common sources of video content. While online video streaming is more common among younger consumers ages 18-34, use of traditional television programming is consistent for most age groups, suggesting that these emerging online services are being used in addition to, rather than instead of, traditional television programming.

“Access to faster Internet speeds and dramatic advances in mobile technology have changed the face of video content delivery and consumption,” said Kevin Tillmann, senior analyst, CEA. “However, digital content is not necessarily a substitute for traditional content sources, but instead an additional source from which U.S. consumers can quench their insatiable thirst for video content.”

Sources of New Content Discovery

While more than half (53 percent) of consumers say they skip commercials, traditional television programming is critical to the discovery of new video content, for both movies and TV shows:

The sources consumers use most frequently to discover new movies are channel surfing (44 percent), on-screen program guides (44 percent), previews at the movie theater (39 percent), commercials on TV (39 percent) and word of mouth (37 percent). The leading ways consumers discover TV shows are channel surfing (50 percent), on-screen program guides (47 percent), TV commercials (47 percent), word of mouth (34 percent) and network websites such as NBC or CBS (27 percent). Physical vs. Digital Formats

DVD/Blu-ray disc are often preferred over digital downloads because consumers indicate they like owning a physical product (52 percent) and the ability to watch using their DVD/Blu-ray player (50 percent). However, over three-fourths (77 percent) of online consumers own at least some digital video content. The top reasons for choosing digital content include the ability to access it from anywhere (36 percent), ease of storage (35 percent), price (32 percent), instant access to content (32 percent) and the ability to watch on an Internet connected device (27 percent).

Physical formats are critical when it comes to movies as most consumers who watch movies obtain them on DVD or Blu-ray disc. Three-fourths (74 percent) purchase, rent or receive their movies on these physical formats, while only 24 percent acquire them via digital download.

Top Devices for Watching Streaming or Downloaded Video Content

Laptops (52 percent), desktop PCs (44 percent) and HDTVs (40 percent) are the most commonly used devices for watching streamed or downloaded video content. A third of consumers view video content on smartphones (32 percent) and tablets (31 percent).

The Video Content Discovery and Purchasing Trends report was designed and formulated by the Consumer Electronics Association (CEA). It represents the findings of a quantitative study administered via Internet web form to an online national sample of 1,001 U.S. adults. The report was designed and formulated by CEA Market Research. Please cite any information to the Consumer Electronics Association (CEA) ®. The complete, Video Content Discovery and Purchasing Trends study is available free to CEA member companies at members.CE.org, while non-members may purchase the report at store.CE.org.

About CEA:

The Consumer Electronics Association (CEA) is the technology trade association representing the $208 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media.

UPCOMING EVENTS

CEA Winter Break March 18-21, 2014, Vail, CO CES Unveiled SHANGHAI April 8, 2014, Shanghai, China Digital Patriots Dinner April 29, 2014, Washington, DC CES on the Hill April 30, 2014, Washington, DC 2014 Technology & Standards Spring Forum May 19-23, 2014, Seattle, WA CES Unveiled WARSAW June 5, 2014, Warsaw, Poland CE Week June 23-27, 2014, New York, NY ARLINGTON, Va.--(BUSINESS WIRE)--Feb 27, 2014--CE Week Exhibits June 25-26, 2014, New York, NY

CES Unveiled SAO PAULO September 23, 2014, Sao Paulo, Brazil CEA Annual Member Meeting Sept. 30-Oct. 2, 2014, Phoenix, AZ CES Unveiled PARIS October 22, 2014, Paris, France CES Unveiled NEW YORK November 11, 2014, New York, NY CES Unveiled LAS VEGAS January 4, 2015, Las Vegas, NV 2015 International CES January 6-9, 2015, Las Vegas, NV Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20140227006286/en/

CONTACT: Consumer Electronics Association (CEA)

Danielle Cassagnol, 703-907-5253

dcassagnol@CE.org

www.CE.org

or

Tyler Suiters,703-907-7654

tsuiters@CE.org

KEYWORD: UNITED STATES NORTH AMERICA VIRGINIA

INDUSTRY KEYWORD: ENTERTAINMENT TV AND RADIO TECHNOLOGY CONSUMER ELECTRONICS INTERNET MOBILE/WIRELESS MOBILE ENTERTAINMENT ONLINE

SOURCE: Consumer Electronics Association (CEA)

Copyright Business Wire 2014

PUB: 02/27/2014 01:24 PM/DISC: 02/27/2014 01:24 PM

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