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[STK]
[IN] CPR ITE PUB ADV STW
[SU]
TO BUSINESS, AND TECHNOLOGY EDITORS:
ObservePoint Offers Free Deployment Assessment to Show Companies Their
Digital Marketing Blind Spots
OREM, Utah, March 25, 2014 /PRNewswire/ -- Digital marketing
technology and analytics quality assurance company, ObservePoint, is
offering digital marketers a chance to identify some of their digital
marketing blind spots with its free deployment assessment. The tool
scans 100 pages on a website and delivers a report with data about the
efficiency of a company's digital marketing tag deployments.
ObservePoint will debut the tool at the Adobe Summit in Booth 200.
"According to our research from auditing millions of pages in 2014, we
found that nearly 20 percent of pages across the entire web are
missing tags," said, Rob Seolas, CEO and co-founder of ObservePoint.
"When you consider the growing investment into digital marketing and
how spotty data collection is, it's alarming to think that marketers
are making such heavy investments in technology without proper data
quality controls." The deployment assessment gives marketers and
decision makers a glimpse into their technology stack's deployment
quality and shines a light on their digital marketing blind spots."
ObservePoint's free deployment assessment is a web-based application
that automates the auditing process and delivers a personalized
scorecard of the company's website and how its tag environment is
performing. Companies can receive their free scorecard by visiting
learn.observepoint.com/assessment.
Each report will display an audit score based on the following
benchmark data:
-- Audit Score - A composite score based on five tagging best
practices;
-- Tag Environment - Number and name of tags found on the site;
-- Data Points - Number of pages scanned; page load times; pages
missing tags
Tag auditing is a fundamental process of managing data quality in
online marketing tools. Advertising, analytics, audience measurement,
CRM marketing, and tag management solutions rely on JavaScript tags
inserted directly on to each web page. Failing to perform regular tag
audits can have disastrous results. During a recent audit, a new
ObservePoint customer discovered a 24,000 visit-per-month data loss as
a result of a single missing tag.
Continued Seolas, "ObservePoint's mission is to help digital marketers
deliver the promise of their technology. Auditing and monitoring tags
instills confidence in data and technology, so decision makers can act
on marketing truths."
In addition to the free deployment assessment, ObservePoint has
recently added over 200 technologies to its free Tag Debugger for
Google Chrome. The Tag Debugger troubleshoots and inspects all web
analytics tags variables and on-click events variables. The Tag
Debugger can be downloaded on their website at
http://www.observepoint.com/product#plugin
For more information about ObservePoint and its products, tools and
services visit www.observepoint.com.
About ObservePoint Based in Orem, Utah, ObservePoint is the leader in
web tag auditing - a critical element of web analytics. Audited web
reporting resolves significant flaws in ROI analysis and executive
data. ObservePoint uses a unique method of simulating network traffic
at a speed and scale unparalleled in the industry to identify web
analytic tag errors.
SOURCE ObservePoint
-0- 03/25/2014
/CONTACT: Clayton Blackham, Snapp Conner PR, Office: 801.994.9625, Cell: 801.440.5040, clay@snappconner.com
/Web Site: http://www.observepoint.com
CO: ObservePoint
ST: Utah
IN: CPR ITE PUB ADV STW
PRN
-- LA90804 --
0000 03/25/2014 22:00:00 EDT http://www.prnewswire.com
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