Judge orders chocolate maker to destroy its chocolate bunnies

Lindt & Spruengli's foil-wrapped chocolate bunnies deserve protection from copycat products, Switzerland's highest court ruled Thursday, and ordered German discounter Lidl to stop selling a similar product in Switzerland and to destroy its stock.

Lindt & Spruengli's foil-wrapped chocolate bunnies deserve protection from copycat products, Switzerland's highest court ruled Thursday, and ordered German discounter Lidl to stop selling a similar product in Switzerland and to destroy its stock. (Arnd Wiegmann, Reuters)



Estimated read time: Less than a minute

ZURICH — Lindt & Spruengli's foil-wrapped chocolate bunnies deserve protection from copycat products, Switzerland's highest court ruled on Thursday, and ordered German discounter Lidl to stop selling a similar product in Switzerland and to destroy its remaining stock.

Surveys submitted by Lindt showed Lindt's Easter bunny was well known to the public, the federal cCourt said, adding the two products were likely to be confused even though there were some differences between them.

It overturned a Swiss commercial court's ruling against Lindt and in favor of two Swiss units of Lidl last year and ordered Lidl to destroy its inventory of chocolate bunnies.

"Destruction is proportionate, especially as it does not necessarily mean that the chocolate as such would have to be destroyed," it said in a summary of its verdict.

Swiss premium chocolate maker Lindt has fought many court battles over the years to protect one of its best-selling products.

Germany's federal court ruled last year that the gold tone of its foil-wrapped Easter bunny had trademark protection.

Most recent Business stories

Related topics

BusinessWorld
Michael Shields

    SIGN UP FOR THE KSL.COM NEWSLETTER

    Catch up on the top news and features from KSL.com, sent weekly.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast