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ST. GEORGE — A line of bumper-to-bumper cars stretched from East St. George Boulevard to beyond University Avenue, past the city cemetery on Saturday. Residents waited in line for two hours to drive through the grand opening at Thirst Drinks' first location in Southern Utah, with a professional DJ blaring dance music on the store's balcony for the day.
Unlike the company's other five stores in Northern Utah, this location is in partnership with Wetzel's Pretzels, selling the two companies' products out one drive-through window. Customers at the grand opening received a free bag of pretzel bites and popcorn.
Ethan Cisneros, the co-founder and president at Thirst Drinks, personally served every car that drove through on Saturday, despite the oppressive humidity and heat.
"(St. George) is the original spot of the 'dirty soda' concept," he said. "Swig originated the whole thing. They pioneered the idea of mixed soda — the whole Utah-soda-craze. We wanted to come here because this is where it all began."
"We want to give Swig a run for their money. We're bringing a new spin to the game, with fresh, baked pretzels from scratch. We're more than just cold cookies and soda. We wanted to come here to prove ourselves."
