130,000-strong tourism defense force trained through The Code to recognize and report sexual exploitation of children in tourism

By The Associated Press | Posted - Mar. 4, 2014 at 6:41 a.m.



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[STK]

[IN] TRA LEI HRT

[SU] CSR

-- WITH PHOTO -- TO BUSINESS EDITORS:

The Code to Attend World's Leading Travel Tradeshow ITB Berlin to

Promote Responsible Tourism Initiative Aimed at Protecting Children

BERLIN, March 4, 2014 /PRNewswire/ -- Today, an estimated 2 million

children are sexually exploited in contexts of travel and tourism.

Offenders travel to developing countries where poverty, weak law

enforcement, and low awareness of the crime leave children more

vulnerable. Child sexual abusers may utilize tourism infrastructure

such as hotels, restaurants, and transport, meaning tourism staff are

in a unique position to help keep children safe.

Photo - http://photos.prnewswire.com/prnh/20140304/PH75852

The Code is a voluntary code of conduct for the protection of children

in travel and tourism. As an industry-led responsible tourism

initiative, The Code provides awareness, tools and support to tourism

companies to help end the sexual exploitation of children in contexts

of travel and tourism. Member companies sign The Code and agree to

take six concrete actions that will help to keep children safe,

including implementing child protection policies and procedures and

training staff how to recognize and report suspected abuse.

From March 5 - 9, 2014, The Code will be attending ITB Berlin, the

world's leading travel trade show, to raise awareness of the global

problem of child sex tourism, showcase the inspiring work of the

hundreds of tourism companies around the world who are already taking

action, and recruit new companies to join the program.

The Code's presence at ITB Berlin is sponsored as part of a

development partnership with Code member companies Kuoni, Accor

Hotels, TUI Travel, and ITB Messe as part of the develoPPP.de

programme that Deutsche Gesellschaft für Internationale Zusammenarbeit

(GIZ) implements on behalf of the German Federal Ministry for Economic

Cooperation and Development (BMZ). Over the last year an online

training program has been designed through the partnership to help

tourism staff learn how to recognize and report cases of child sexual

abuse. Ten training modules have been developed using scenarios

relevant to diverse tourism staff functions, from cleaners to

management. The training is now available in 10 languages with more

translations planned for 2014. Last year 129,156 tourism staff around

the world were trained through The Code, forming a global tourism

defence force for the protection of children.

During ITB, responsible tourism companies are invited to visit The

Code's at booth 219 in Hall 4.1 to experience the interactive training

for themselves and learn more about the benefits of joining The Code

and adding child protection to their company's repertoire of

responsible tourism initiatives.

Matthias Leisinger is both Head of Corporate Responsibility at Kuoni

Group, Switzerland's largest travel company, and Top Member of The

Code, and Chairman of The Code's Board of Directors. He explains, "It

is important that staff learn how to recognise abuse and also that

they feel empowered to speak up when they see something untoward. The

actions companies take when joining The Code have been special

designed to weave child protection into the heart of company practice.

It's about companies taking real action to benefit real children."

Contact Cassandra Chapman Email M: +669 2435 6945

www.thecode.org

Read more news from The Code.

SOURCE The Code

-0- 03/04/2014

/Photo: http://photos.prnewswire.com/prnh/20140304/PH75852

PRN Photo Desk, photodesk@prnewswire.com

/Web Site: http://www.thecode.org

CO: The Code

ST: Germany

IN: TRA LEI HRT

SU: CSR

PRN

-- PH75852 --

0000 03/04/2014 13:40:00 EDT http://www.prnewswire.com

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The Associated Press

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