Utah retailers optimistic about Cyber Monday

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SALT LAKE CITY -- Utah retailers are cautiously optimistic going into one of the biggest online shopping days of the year - Cyber Monday.

"This part of the year, Thanksgiving to Christmas, is absolutely critical for retailers," said Dave Davis, president of the Retail Merchants Association in Utah. "Some retailers will see as much as a third of their sales volume and profits come during the Thanksgiving to Christmas period."

What is ... Cyber Monday?
Cyber Monday got it's name from the National Retail Federation. The name came after it was observed that people returning to work after the holiday weekend would use their job's high-speed Internet connections to shop online.

Davis said historically Black Friday is a predictor of how Cyber Monday will go.

"Black Friday was a pretty good day for retailers," Davis said. "They saw customer counts up almost 9 percent, and they saw sales up about 6.5 percent as well."

Some projections indicate Cyber Monday sales will be up as much as 10 - 11 percent in some situations. Davis predicted this year may be substantially better than last, which experienced some issues with inventory amounts.

He said retailers have traditionally tried to lure shoppers online through e-mails, but now are moving into social media. He says businesses will be tweeting and texting information on limited-time deals.

Consumers also are reminded to beware of online scams. Click here for information on that.

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