- BYU student Gibb Holt created ResalePal, an AI-powered resale app.
- The app uses AI and image recognition to estimate item values quickly.
- Holt developed the app with no coding experience, balancing school and work.
SALT LAKE CITY – A Brigham Young University student built and launched an app called ResalePal, designed to help users quickly figure out how much their items are worth and take the guesswork out of pricing.
Gibb Holt, BYU student and creator of ResalePal, said the idea came from personal experience, spending hours comparing listings across different marketplaces just to price a single item.
"So I made a resale app that helps people who resell flip items know exactly what the value is of their items that they're trying to resell, so they don't have to do so much scraping on different marketplace sites," Holt said. "They can spend more time in the reselling and flipping department rather than looking at comparison data."
Instead of searching through sites one by one, users can now snap a photo, add a few details, and get an estimated resale value in seconds, along with suggestions on where to list it.
The app uses a mix of image recognition, an AI tool and resale data to identify items and generate pricing recommendations.
"It's super easy. You just open the app on your phone, and you take a picture," Holt said. "You can type in a description if you want, and then how much you bought it for. And then you click reveal value, and then within seconds it will show you exactly where you should list it and how much you should list it for."
What makes the project stand out, even more than the technology, is how quickly it came together.
He says he had no coding experience before starting and used AI to help him build the app.
"I have zero background in coding or anything," Holt said. "And so on this podcast, they were talking about different vibe coding websites, and I was like, well, if he can do it with no coding background, then I can do it too."
Within weeks, the app was live, built while balancing school, work and daily life.
"I did it on top of being a full-time student and a full-time employee at a different company," Holt said.
Now, the platform is already gaining traction, with hundreds of downloads and paying users in its first month.
Beyond the app itself, he says the bigger takeaway is how accessible building a business has become.
"I think it kind of sounds daunting, but I think the coolest thing and why I want to share the story is because anybody can do it with the advances in technology nowadays," Holt said. "Anybody can start something like this."
A shift that could reshape not just resale markets – but who gets to become an entrepreneur.
