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COSTA MESA, Calif.--(BUSINESS WIRE)--Nov 21, 2019--
Against a backdrop of shrinking fees, rising costs and thinning ranks of wholesalers, digital communication has become the most effective way for asset managers to connect with and influence the investment decisions of financial advisors. According to the J.D. Power 2019 Advisor Digital Engagement Study,℠ released today, financial advisors who report high levels of digital engagement with a specific asset management firm are significantly more likely to increase their investment with that firm.
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(Graphic: Business Wire)
The Advisor Digital Engagement Study is a new syndicated benchmarking study that evaluates how financial advisors digitally interact with asset management firms and how that digital experience affects their brand impressions and future intentions to invest client assets with those firms. Digital engagement is evaluated across multiple channels including email, mobile apps, podcasts, social media, webinars and websites.
“For asset management firms to be successful — or in some cases even survive — they’re going to need to deliver engaging, differentiated digital content through the right channels that helps advisors do their job better and grow their practice,” said Mike Foy, Director of Wealth and Lending Intelligence at J.D. Power. “As firms continue to shift more resources to digital, they need to be very strategic about how to deploy those resources to drive ROI. It’s not necessarily about replacing wholesalers with technology, but rather how to blend the two in a way that leverages the strengths of each.”
Following are some key findings of the inaugural study:
The J.D. Power 2019 Advisor Digital Engagement Study is based on responses from 1,631 financial advisors and was fielded from June through August 2019.
For more information about the J.D. Power 2019 Advisor Digital Engagement Study, visit https://www.jdpower.com/business/resource/advisor-digital-engagement-study.
See the online press release at http://www.jdpower.com/pr-id/2019214.
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe.
About J.D. Power and Advertising/Promotional Rules:www.jdpower.com/business/about-us/press-release-info
View source version on businesswire.com:https://www.businesswire.com/news/home/20191121005155/en/
CONTACT: Media Relations Contacts
Geno Effler
J.D. Power
Costa Mesa, Calif.
714-621-6224
media.relations@jdpa.com John Roderick
St. James, N.Y.
631-584-2200
john@jroderick.com
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MOBILE/WIRELESS TECHNOLOGY OTHER COMMUNICATIONS FINANCE CONSULTING COMMUNICATIONS PROFESSIONAL SERVICES SOFTWARE INTERNET SOCIAL MEDIA
SOURCE: J.D. Power
Copyright Business Wire 2019.
PUB: 11/21/2019 08:00 AM/DISC: 11/21/2019 08:00 AM
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