Apple names insider Steve Smith as new M&A chief, memo shows

An Apple logo appears in this illustration taken August 25, 2025.

An Apple logo appears in this illustration taken August 25, 2025. (REUTERS/Dado Ruvic/Illustration/File Photo)


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Oct 8 — Apple appointed insider Steve Smith as head of ​mergers and acquisitions, while moving Adrian Perica to its services division, according to ‌a memo seen by Reuters on Thursday.

Perica, a more than 17-year ⁠veteran of Apple's ​M&A and corporate development ⁠function, also took oversight of iCloud, Fitness+ ‌and News, among ‌other businesses, in 2023, the memo written ⁠by services chief Eddy ⁠Cue said.

Here are some details:

• Perica will now dedicate his efforts entirely to the services leadership team and report to Cue, the memo said

• Apple did not immediately respond ‌to a Reuters request for ​comment on the move, which marks one of the latest management shifts under new CEO John Ternus

• "We have big plans for services and I'm thrilled to be getting more of Adrian's time," Cue wrote in the memo

• ​Smith will report to Chief Financial Officer ‌Kevan Parekh, the ‌memo ⁠said

• The company is also promoting Carson Oliver to vice president of the App Store, according to Bloomberg News, which first reported the development ‌earlier in the ​day

• Shares of Apple ‌were up about ⁠1.4% on ​Thursday

(Reporting by Jaspreet Singh in Bengaluru; Editing by Shilpi ​Majumdar)

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