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Rivalry Week Helps Store Sales

Rivalry Week Helps Store Sales



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Tom Callan reporting Forget all that talk about sluggish sales and sinking profit margins. Just visit the campus store at the University of Utah.

"It's one of the most enjoyable times of the year," a student clerk at the "U" said. He isn't talking about Christmas break or spring break but the passion of the year: this week, rivalry week with BYU.

"I'd probably say sweatshirts; the sweatshirts are probably most popular," the clerk said. He figures sales here at the campus store are up about 100 percent this week.

The rivalry extends even to charity as both the "U" and BYU compete to raise the most for the Utah Food Bank.

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