Zombie ads aim to discourage drunk driving

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SALT LAKE CITY -- The Utah Highway Patrol is using zombies as a creative way to warn the public about the dangers of drunk driving.

A warning -- some of the zombie advertisements are gruesome, since theoretically zombies are corpses that try to feed on people.

The ads are funny but also somewhat gross and disturbing. UHP's message: People really do die because of drunk drivers. In 2010, about 300 people died on Utah's roads and many of those were related to drunk driving.

DUIs in Utah
  • There were 15,285 DUI arrests in 2010, 398 fewer than in the previous year.
  • The majority of DUI arrests occurred along the Wasatch Front with Weber, Davis, Salt Lake and Utah Counties accounting for 73 percent of total arrests.

Salt Lake City Police Chief Chris Burbank says a few glasses of alcohol can quickly turn a fun evening into a nightmare if the drinker drives. The highway patrol says no celebration should ever end with the scary consequences of drunk driving, so partiers should designate a sober driver.

Highway patrol troopers will be surrounded by zombies at the Nightmare on 13th haunted house at 300 West and 1300 South Friday morning to officially launch the Zombies Against Drunk Driving campaign.

Watch all the zombie ads here and preview one here:

E-mail: rjeppesen@ksl.com

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Randall Jeppesen


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