European state broadcasters back in business for Olympics

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LAUSANNE, Switzerland — European state broadcasters have been brought back into the heart of Olympic business with the IOC announcing a rights deal through 2032 with the European Broadcasting Union. Rights covering 49 countries for four Olympics from 2026-2032 were awarded to both the EBU and Warner Bros. Discovery. The previous European deal signed in 2015 was exclusively with Discovery. That $1.5 billion deal covered each Summer Games and Winter Games from 2018 through 2024. Discovery then sublicensed some rights to the state broadcasters who historically broadcast the Olympics. The value of the latest deal was not given.