Oscar Mayer is now selling frozen wiener pops

(CNN) -- Two summer staples — hot dogs and popsicles — are coming together. For whatever reason. Oscar Mayer is selling its first-ever "Cold Dog," a frozen pop that tastes like the brand's hot weiner that allegedly boasts "both refreshing and smokey, umami notes" of a hot dog and topped with a mustard swirl. The idea stems from an Instagram post on Oscar Mayer's account a few months ago, in which its followers originally deemed the idea "genius" in a poll. "After the overwhelming fan excitement for our beloved Cold Dog, it was a no-brainer to make this hot dog-inspired frozen pop a reality," said Anne Field, an Oscar Mayer spokesperson. It's not a nationwide release, however. The "Cold Dog" is now on sale for $2 at select Popbar locations in Long Beach, New York City, New Orleans, and Alpharetta, Georgia, while supplies last. Popbar is a chain of gelato shops that helped Oscar Mayer make this freakish flavor.

  View this post on Instagram   A post shared by Oscar Mayer (@oscarmayer)

Oscar Mayer, owned by Kraft Heinz, is used to making people squirm to attract attention to its packaged products. Earlier this year it sold a bologna face mask that quickly sold out on Amazon. In 2019, Kraft wrote down the value of its Kraft and Oscar Mayer brands by $15 billion because consumers have shifted their preferences away from processed foods. The-CNN-Wire ™ & © 2022 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

Related topics