Under Armour trademark dispute puts start-up plans on hold


Save Story

Estimated read time: Less than a minute

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

BOISE, Idaho (AP) — Retail giant Under Armour has sued a family business in a trademark dispute over its name Cascade Armory.

The Idaho Press-Tribune reported Monday that business owners Alex Short and his wife Diana received a cease-and-desist letter ahead of plans to open a retail front in Boise, Idaho.

The Shorts say they officially formed their business in 2017 selling flannel button-ups, hoodies and beanies in Bend, Oregon after establishing sales when the couple was in college a few years ago.

Officials say the Shorts filed to trademark the name in 2018, but the process is now on hold.

Officials say Under Armour cites trademark infringement, trademark dilution and brand confusion over name similarities.

Under Armour spokesperson said company policy does not allow them to speak on ongoing litigation.

___

Information from: Idaho Press, http://www.idahopress.com

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Most recent Idaho stories

Related topics

The Associated Press
    KSL.com Beyond Series
    KSL.com Beyond Business

    KSL Weather Forecast

    KSL Weather Forecast
    Play button