Estimated read time: 2-3 minutes
This is Fred Ball for Zions Bank, speaking on business.
Yesterday I told you about Richard Ellis Dentistry, a third-generation family business. Today, I am delighted to tell you about another third-generation family business: Russ' Alignment.
In 1956 Giz Pyle opened Pyle Wheel and Brake, providing tire alignments and brake work, in Salt Lake City. He operated the business successfully for many years until he sold it to his son Val Pyle, who changed the name to Val's Alignment. After Val's son Russ joined him in the business, they renamed their shop Russ and Val's Alignment. About 15 years ago Val retired, so Russ purchased the business, moved to a new location on Redwood Road and opened under the current name, Russ' Alignment.
Russ' Alignment provides alignments on all types of vehicles. Employees also do work on suspensions, replace tie rods and struts, and repair cars after an accident. Peggy Pyle, Russ' wife, tells me they like to do things old school without the use fancy machines. Russ has a gift for automotive work that helps him know intuitively how to fix car problems.
Russ has developed a reputation for honestly and integrity that his customers know and trust. Peggy says Russ understands that some people in his industry can be unscrupulous, and he almost goes overboard in the other direction, even doing charity work for those who can't afford to fix their cars.
Peggy says customers are one of her favorite parts of the business. Russ' Alignment has a loyal client base that not only spans Utah but also neighboring states such as California, Arizona, Nevada and Idaho. Referrals come through word of mouth since Peggy and Russ haven't done any outside advertising.
Russ' Alignment is distinguished not only by its high-quality work but also because it's a third generation family business. Russ and Peggy both feel the importance of continuing the legacy through good business practices.
For Zions Bank, I'm Fred Ball. I'm speaking on business.