Brandview / 

Women-owned Utah fashion store coming to Fashion Place next week

Women-owned Utah fashion store coming to Fashion Place next week

(Roolee)


Save Story
Leer en español

Estimated read time: 3-4 minutes

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

With over 485,000 Instagram followers and loyal customers around the globe, local fashion company ROOLEE knew it was time to bring the latest styles and trends to more shoppers in person. And if you live around the Salt Lake valley, you're in luck — because they're opening a new location at the Fashion Place Mall this week.

To mark the occasion, ROOLEE will host a "social scavenger hunt" online in Utah today, March 28, to give away free gift cards to their store. If you hope to be one of the lucky winners, be sure to follow them on Instagram (@roolee), where they'll be announcing details about the hunt.

You have nothing to lose and potentially a new wardrobe full of fashionable clothing and styling home decor to gain! Plus, there's a special surprise in store for the first 50 people in line for the Fashion Place grand opening.

A clothing company with a purpose

ROOLEE is a women's clothing brand that inspires self-love and genuine sisterhood. After purchasing an apparel boutique in 2013, owners Chad and Kylee Champlin built a thriving business. They now fulfill orders worldwide via roolee.com and have two retail locations in Logan, Utah, and Gilbert, Arizona.

Not only do they have happy customers around the globe, but the Champlins' work has also gained local acclaim and several awards. Together, they won the Utah regional 2019 Ernst and Young Entrepreneur of the Year Award in the Fashion Retail category. Utah Business magazine also recognized Kylee on their list of "30 Women to Watch" and "20 in their 20s" in 2019.

Women-owned Utah fashion store coming to Fashion Place next week
Photo: Roolee

But the thing Kylee is most proud of is how the ROOLEE brand focuses on empowering women through their "A World of Sisters" initiative, which promotes women supporting one another. Inspired by her relationship with her sisters, Kylee strives to bring those same familial feelings into her company in a professional and uplifting way.

The goal of "A World of Sisters" is to spread kindness and light to all of the "sisters" at ROOLEE, as well as to the world at large through acts of love and service. In 2019, they raised $25,000 for the Logan Cancer Center and the Foundation for Women's Cancer.

"I believe in a world where women set aside their differences, band together, and love each other as sisters. Let's stop the comparing, the negativity, the criticism and judgment that seems to be so prevalent and instead spread kindness, support, encouragement, and love," Kylee states on the company's website.

Above all, Kylee hopes every person who enters their doors feels like they belong and are welcomed — just like family.

"Our business is built around family. We truly hope you feel like family when you shop with us," she said.

Don't miss the grand opening

As if fashionable finds and great deals on trending styles wasn't enough, there's another reason why you'll want to come to ROOLEE's grand opening at Fashion Place Mall on March 28. Doors open at 11 a.m., but the first 50 people in line will receive a goodie bag — so come early!

In the meantime, you can shop the full ROOLEE collection online by visiting roolee.com.

Related topics

Brandview
Roolee

    STAY IN THE KNOW

    Get informative articles and interesting stories delivered to your inbox weekly. Subscribe to the KSL.com Trending 5.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast