The Power of Real Time Supply Chain Planning and Execution Leveraged for Optimized Fulfillment in the Cloud


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TO BUSINESS EDITORS:

LogFire Announces Innovative Cloud-Based Dynamic Fulfillment Solution

ATLANTA, March 18, 2014 /PRNewswire/ -- LogFire, the leading

multi-tenant cloud-based warehousing and in-store inventory management

and fulfillment solution provider, announces LogFire Dynamic

Fulfillment, leveraging the power of real-time supply chain planning

and execution to provide optimized fulfillment. Dynamic Fulfillment,

offered as part of LogFire's Version 6 Cloud-based Software as a

Service (SaaS) Solution suite, provides cross-industry value for any

company that has multiple sourcing locations and alternatives to meet

customer demand.

In today's customer demand-driven omni-channel and online ecommerce

world, businesses need to harness innovative ways to improve the

age-old problem of leveraging their investment in inventory,

transportation, and labor and make best overall decisions to maximize

customer service. With the cost effectiveness and massive processing

power "the cloud" provides, companies of all sizes can now afford a

solution to constantly evaluate every business decision and the effect

of ongoing real-world activities in real time, without the

limitations, default decision making, or timing lag of traditional

systems.

"Even the largest Tier 1 companies that have tried to standardized on

a common enterprise solution to be the hub of their back office or

merchandising operation, most still have two or more solutions -

whether by channel or by division or geography plus ecommerce - to

capture customer and/or store demand and default fulfillment

decisions," states Diego Pantoja-Navajas, LogFire founder and CEO.

Distributed Order Management (DOM) solutions, that have evolved since

the category was created in the late '90s to solve the enterprise

problem of disparate order management systems, were designed as a way

of creating a consolidated common order book of demand across systems.

"While filling a gap in enterprise systems, decade-old DOM technology

and solutions were not designed to leverage the power available today

in the cloud, nor are DOM solutions designed to make real-time

optimized decisions leveraging a combination of planning and execution

solution capabilities based on up to the minute execution realities,"

added Pantoja-Navajas.

LogFire Dynamic Fulfillment takes an innovative, highly flexible and

configurable approach to deliver optimized fulfillment decisions

across sourcing alternatives and locations. Leveraging virtually

unlimited processing power available in the cloud to provide timely

decisions based on real-time inventory and demand information,

advanced planning algorithms are able to weigh all alternatives and

constraints in making the most informed decision available for any

group of orders or individual order line to system-determine which

specific distribution center, warehouse, store or vendor location

should be used to fulfill any give order demand.

LogFire Dynamic Fulfillment leverages the ability to manage overall

end-to-end inventory data along with all multi-channel demand

information and online detail execution precision to drive integrated

advanced supply chain planning optimization algorithms embedded in the

Dynamic Fulfillment solution. Real-time decision making is performed

online in background at incredible speed and efficiency, and done in a

way to not impede or impact the operational performance of personnel

performing other online operational or logistics functions, but still

leverage live production data to make the best fulfillment sourcing

decisions. The solution is even able to re-evaluate and make improved

sourcing decisions over less intelligent order management or

enterprise systems defaults used to select a sourcing location in

today's operations.

Perfect for ecommerce companies, as well as retailers wishing to

advance their omni-channel and efulfillment initiatives, while

improving their overall inventory management and merchandising system

capabilities. Also highly applicable to any multi-source enterprise

operation in any industry that does not want to rely on their

non-optimized enterprise or ecommerce system default sourcing

information for fulfillment. LogFire Dynamic Fulfillment is an

extension to the LogFire inventory management, warehouse management,

and in-store inventory and fulfillment cloud-based solutions. Each of

the solutions can be installed separately or added as part of a phased

rollout to add incremental business value and benefit. Monthly SaaS

pricing allows companies of all sizes to be able to afford the latest

Tier 1 supply chain planning and execution capabilities and benefit

from ongoing solution innovation and new version releases.

About LogFire

LogFire is the leading provider of innovative multi-tenant cloud-based

supply chain execution, warehouse management, in-store inventory

management, and fulfillment solutions for manufacturers, wholesalers,

retailers, e-commerce companies and logistics service providers

(3PLs/4PLs) of all sizes. LogFire combines strong supply chain,

warehousing, logistics, and retail domain expertise with flexible

cloud-based solutions and Software-as-a-Service (SaaS) pricing for

multi-channel warehouse management and in-store inventory management

needs, providing inter-enterprise as well as extended-enterprise

network and total cost of ownership advantages over traditional

systems. For more information visit www.LogFire.com

CONTACT: Larry Ferrere LogFire Office: (678) 261-9000 Email

Read more news from LogFire.

SOURCE LogFire

-0- 03/18/2014

/Web Site: http://www.LogFire.com

CO: LogFire

ST: Georgia

IN: STW TRN ECM ITE REA CPR

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-- PH85413 --

0000 03/18/2014 13:22:00 EDT http://www.prnewswire.com

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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