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NEW YORK (AP) — Stores like Saks and Urban Outfitters are looking to work out more than your wallet.
As retailers struggle to draw in shoppers who have moved online, stores are seizing on one of the few bright spots — fitness and wellness — in hopes of engaging consumers.
That means meditation lectures with Deepak Chopra at ABC Carpet & Home in New York, a yoga class at Bloomingdale's or a wellness getaway with Free People.
None of the chains are staying how much the wellness business has increased sales — or if it has. It may be soon to tell.
But as clothing chains struggle, U.S. activewear sales have steadily increased. So it's no surprise retailers want to offer those customers more and keep them in the stores longer.
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