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DES MOINES, Iowa (CNN) — Ted Cruz, who wants to revive the evangelical voter turnout of the 2004 presidential election, will run his first television ads this Easter weekend during programs about Christianity — becoming the first declared 2016 hopeful to go up on TV airwaves.
Voters watching "Killing Jesus" on Fox News this weekend — a program based on Bill O'Reilly's book and which first aired on the National Geographic Channel — will see the ads, the campaign confirmed Friday.
His team also bought local ad time on Sunday in the early presidential voting states of Iowa, New Hampshire, South Carolina and Nevada for NBC's "A.D.: The Bible Continues."
The campaign is spending $33,000 on the spots, an adviser confirmed. Details of the ad were first reported by Politico and the Washington Post.
After announcing his presidential bid last week at Liberty University — a widely known Baptist University — Cruz has been on the road courting voters in the early states. Thursday night he capped off a two-day trip to Iowa, a state known for its vocal and active evangelical core of voters.
Related:
Cruz becomes first major candidate to jump into 2016 race
Texas Republican Sen. Ted Cruz has become the first major candidate for president, kicking off what's expected to be a rush over the next few weeks of more than a dozen White House hopefuls into the 2016 campaign.He's also been one of the biggest defenders of the Indiana religious freedom law that's seen a wave of criticism from those who say it could lead to discrimination against gays and lesbians.
Cruz forcefully argued this week that the outrage over the law is an "assault" on the First Amendment.
"There are a lot of people here in Iowa and across the country whose hearts are breaking watching what has happened in the last two weeks," Cruz said Friday night. "We have seen a grossly unfair vilification of religious liberty."
Cruz will spend Friday and Saturday campaigning in South Carolina.
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