Want to keep more money and attract more customers? Start here

For Utah business owners, every dollar matters.

In a recent survey from Small Business Majority, 82% of small business owners reported increased costs of supplies and inventory as a challenge facing their business. Nearly half (47%) say their revenue has declined at the same time.

With stats like these, keeping more money in your business has never been more important.

Here's an idea: What if your payment processing could do more than simply accept payments?

What if it could put cash back into your business checking account, provide payment equipment at no upfront cost and help more customers discover your business?

That's the opportunity offered through two locally owned Murray, Utah companies: iSmart Payments and Utah EZ Pay.

Both are owned by longtime payments professional Greg Kapitan, and each offers unique solutions designed to help businesses save money and grow.

If you're a business owner looking for ways to save money and gain customers, this is for you.

First: Put more cash back into your business

You're already collecting payments — why not get more out of them?

One simple way to save money is through iSmart Payments' Monthly Cash Rewards program, which deposits actual cash rewards into your business checking account. For every transaction you make, you get a percentage back at the end of the month.

For example, a business processing $25,000 in eligible monthly transactions could earn approximately $100 per month — or $1,200 annually.

And the benefits don't stop there.

Qualifying businesses can also get payment terminals or POS systems with no upfront equipment costs, along with dual pricing solutions. This gives customers clear pricing for cash and card transactions while helping businesses offset eligible payment processing fees.

That means more money staying in your business, modern payment technology and the opportunity to earn cash rewards every month.

Next: Help more customers discover your business

Saving money is important. But attracting new customers is what gets you the money in the first place.

That's where sister company Utah EZ Pay offers another exciting opportunity.

Through its Get Discovered program, Utah EZ Pay provides complimentary on-site YouTube business spotlight videos to eligible new merchants who sign up through Utah EZ Pay. The spotlight video introduces potential customers to your products, services, people and anything else that makes your business special.

There's no additional charge for qualifying merchants. Just another opportunity to get your business noticed.

Increase your Google visibility

YouTube is more than an entertainment platform. It's also a place where customers search for businesses, products and services. According to a 2025 Wyzowl survey, 85% of consumers say they've been convinced to buy a product or service after watching a video.

And because YouTube is owned by Google, videos can also appear in Google search results.

Utah EZ Pay helps businesses take advantage of these opportunities by including search-friendly information with their spotlight videos.

Each video can include:

• A search-friendly title and description tailored to the business.
• Relevant keywords, YouTube tags and hashtags.
• A direct website link near the top of the video description.
• Publication on the Utah EZ Pay YouTube channel.
• A video file the business can share on social media or feature on its website.

Put simply: A YouTube video gives potential customers another way to find your business, learn what you offer and connect with you.

Search visibility and results can vary, but a business video can become a valuable marketing asset long after it's published.

To explore Get Discovered and see Utah business videos, click here.

Two local companies. One commitment to Utah businesses.

Behind iSmart Payments and Utah EZ Pay is Murray-based business owner Greg Kapitan, who has worked in the payments industry since 2009. Through his two companies, he helps businesses save on payment processing and find new ways to reach customers.

Here's how each company can help:

• iSmart Payments: Businesses nationwide can explore payment solutions, including Monthly Cash Rewards, dual pricing and no-cost payment equipment for qualifying merchants.
• Utah EZ Pay: Local businesses can get personalized help with Square payment solutions and explore opportunities to participate in the complimentary Get Discovered video program.

For Kapitan, it's about more than helping businesses accept payments. It's about helping owners keep more of what they earn and connect with new opportunities to grow.

Your business deserves more than just payment processing

Imagine earning cash rewards every month, reducing payment processing expenses and getting modern payment equipment without a large upfront investment.

Now imagine having a complimentary YouTube video showcasing your business, your products and the people behind it.

One opportunity helps you keep more money.

The other helps more people discover what you do.

Two local companies. Two ways to help your business succeed.

To learn more about Monthly Cash Rewards and iSmart Payments click here. To learn about Get Discovered and Utah EZ Pay click here.

Next Utah EZ pay article: See complementary instant dual pricing POS systems offered.

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