News / 

'Defaced' billboards part of strategic ad campaign by 'The Chosen' to grow audience

One of 70 “defaced” billboards for “The Chosen” is pictured in Boston. The defaced billboards are part of an ad campaign ruse planned by marketers of the popular faith-based show.

One of 70 “defaced” billboards for “The Chosen” is pictured in Boston. The defaced billboards are part of an ad campaign ruse planned by marketers of the popular faith-based show. (The Chosen)



Estimated read time: Less than a minute

Many fans of "The Chosen" were alarmed and upset earlier this week when billboards promoting the popular faith-based television series during Holy Week appeared to be defaced with graffiti that mocked the show.

To read the full story go to Deseret.com.

Most recent News stories

Trent Toone

    SIGN UP FOR THE KSL.COM NEWSLETTER

    Catch up on the top news and features from KSL.com, sent weekly.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast