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SOUTH BEND, Ind. (AP) - A northern Indiana tourism agency has apologized for copying an advertising campaign that was first used to promote Salt Lake City.
Visit South Bend Mishawaka pulled its $20,000 tourism spot after receiving a letter from Love Communications. The Utah-based ad agency developed a promotional campaign for the Salt Lake Convention and Visitors Bureau last year.
The South Bend Tribune reports a video made for that campaign flashes the slogan, "There's Nothing To Do In Salt Lake" across the screen. It is followed by footage of groups enjoying the city's nightlife and amenities.
Visit South Bend Mishawaka used the same concept in their video but altered the slogan to "There's Nothing To Do In South Bend."
Love Communications did not threaten legal action, but noted the idea was theirs.
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