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-- WITH PHOTO -- TO BUSINESS, NATIONAL, AND TECHNOLOGY EDITORS:
MarketBridge Announces Strategic Partnership With KiteDesk Sales
Enablement Platform
SAN FRANCISCO, Calif., April 8, 2014 /PRNewswire-USNewswire/
-- MarketBridge announced today a minority investment and strategic
partnership with KiteDesk, a cloud-based sales enablement SaaS
provider that integrates customer data from social media, demographic,
and CRM systems to improve Sales effectiveness.
The partnership expands MarketBridge's SMARTT predictive customer
analytics solution to improve social targeting, lead scoring, sales
call optimization, contact cadence, and long-term customer loyalty.
The KiteDesk solution enables sales professionals who leverage a big
data platform that integrates social media data - LinkedIn, Facebook,
Twitter - and related engagement and descriptive data - Gmail,
Exchange, SalesForce, - and more. The result is accelerated
prospecting, increased lead conversion, and double digit improvements
in revenue per sales rep.
The SMARTT and KiteDesk solutions each have proven track records of
increasing lead conversion rates, reducing cost-to-sell, and driving
overall revenue yield by at least 15%. The addition of social
customer profiling data to MarketBridge's SMARTT predictive analytics
solutions will enable clients to see potentially >25% improvements in
the revenue yield of Sales resources.
"The future of connected Marketing and Sales is all about leveraging
multiple sources of customer data - social media, web footprints,
demographics, and transaction history - to provide personalized
digital engagement and sales enablement," explains Tim Furey, CEO of
MarketBridge. "Our investment in KiteDesk will further enable our
SMARTT predictive customer profiling solution to aggregate data from
multiple sources and create actionable insight for front-line
Marketing and Sales executives."
Sean Burke, CRO of KiteDesk commented, "KiteDesk products tap the
power of intelligence drawn from exponentially growing customer data
captured through sources including social media, demographic, and CRM
systems. Our partnership with MarketBridge will help Large Enterprise
clients turn big data into insight and action." Adds Burke
"MarketBridge's deep expertise and experience in enterprise B2B and
B2C data-driven Sales & Marketing will help us scale our products
across a broad set of industries and customer types."
Jason Robinson, MarketBridge's SVP Business Development, added "We use
KiteDesk for our own inside sales and account management teams and the
results are tremendous. We are excited to share this technology
across our broader Fortune 1000 client base because the software is
easy to use and addresses a major technology gap in today's sales and
marketing processes."
About MarketBridge MarketBridge is a leading global provider of
digital marketing, sales enablement, and customer analytics solutions
for Fortune 1000 and emerging growth companies. MarketBridge helps
companies scale revenue growth and increase sales productivity by
increasing digital customer engagement (social, mobile, on-line
communities, e-commerce) and building robust customer analytics
engines that focus marketing investments and sales activity on the
right customers, with the right messaging and solution, through the
right marketing and sales channels.
MarketBridge's two core "Connected Marketing and Sales" solutions are
RevenueEnginesT digital customer engagement platforms and SMARTT
(Sales & Marketing - Analytics, Reporting, and Technology) predictive
customer analytics and performance reporting.
About KiteDesk The world's best CRM enhancement for intelligent
prospecting & social selling, KiteDesk's solutions helps organizations
prospect, connect & close their customers more effectively. KiteDesk
gives sales teams access to millions of high quality leads, thousands
of relationships they didn't know they had and effortless CRM
management. KiteDesk reduces prospecting time by 70% while increasing
the quantity and quality of information that is recorded in the CRM
which increases pipeline visibility. Kite Desk's powerful social
selling solution harnesses thousands of relationships that are locked
away in a company's email, social & CRM accounts to give their team
warm introductions which significant improve sales outcomes.
Logo - http://photos.prnewswire.com/prnh/20120125/DC41249LOGO
SOURCE MarketBridge
-0- 04/08/2014
/CONTACT: MarketBridge, Moni Oloyede, Corporate Marketing Manager, 240-752-1976, moloyede@market-bridge.com
/Photo: PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.market-bridge.com
CO: MarketBridge; KiteDesk
ST: California
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-- DC99872 --
0000 04/08/2014 13:32:00 EDT http://www.prnewswire.com
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