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TO BUSINESS EDITORS:
PI Profits Agency, Niche Marketing Firm for Private Investigators,
Publishes Free Report on Finding and Targeting Hard-to-reach,
Underground Prospects
AURORA, N.Y., April 24, 2014 /PRNewswire/ -- Failure to convert the
right kind of clients - high-value, underground prospects - is a major
obstacle to the success of private investigation firms everywhere.
"Hard-to-reach, Underground Prospects: 7 Steps to Find and Sell Them,"
a free report available from PI Profits Agency
(http://piprofitsagency.com/), outlines how to capture these prospects
and build the sort of business relationships that will keep revenue
numbers in the black well into the future.
"The work of attracting high-value prospects is not easy," explained
Paul Beauchemin, founder of PI Profits Agency. "Throwing money at the
problem or testing out every new flavor-of-the-month marketing
approach are not formulas for success. Our free report, on the other
hand, describes the right way to market to desirable prospects using
tested and proven techniques."
Beauchemin organizes the process of finding and converting the most
important prospects into seven steps:
Sales Surge Roadmap
Distinguished Presentation
Magnetic, Enticing Content
Prospect Outreach and Attraction
Rapport Building
Synchronization With Sales
Boost Results
Targeting high-value prospects begins with understanding exactly who
those people and organizations are; to that end, the report describes
how to build a Precise Prospect Profile. This profile drastically
trims marketing waste and focuses a firm's resources. The Precise
Prospect Profile is more extensive than a demographic snapshot and
more sophisticated than a marketing persona, and building one takes
time and research. Beauchemin recommends doing nothing without having
such a profile in place.
Steps two and three deal with the presentation of content. Website
content, after all, is frequently the first impression that a
prospective client will have of a PI firm. Though it should go without
saying that this content should be clear, concise, and free of errors,
some firms skip this vital step. More importantly, all the language on
the website should speak directly to those clients described in the
Precise Prospect Profile.
Making a favorable first impression is only half the challenge. The
other half lies in creating content that offers valuable information
and establishes a PI firm as a thought leader. Ideally, great content
acts as another salesperson, convincing high-value prospects of a
firm's credibility and expertise.
Beauchemin advises deploying multiple content types - blogs, reports,
white papers, interviews - while not losing sight of the purpose
behind the content. In other words, don't get distracted with style
and pizazz. High-value prospects are not fooled by gimmickry.
Private investigation firms sometimes find themselves seemingly making
all the right marketing moves, yet still falling short of sales
objectives. Often, this is a result of an unfocused strategy or an
over-reliance on outdated methods, such as cold calling or the Yellow
Pages. Implementing the steps discussed above means sweeping aside
everything that's not working right now.
In addition to the free report, PI Profits Agency provides a bounty of
resources for firms interested in supercharging their marketing
efforts. Learn more at http://piprofitsagency.com/.
About PI Profits
PI Profits is a results-oriented marketing, sales and customer service
agency dedicated exclusively to the private investigation niche. PI
Profits has proven online and offline marketing strategies that are
focused on increasing net, bottom line profits.
Paul Beauchemin has over 30 years' experience as a Principal
Investigator for a Fortune 100 company, during which he has patented
numerous technologies. He also has 20 years' experience as an
entrepreneur, working directly with hundreds of millionaire business
creators.
Contact:
Paul Beauchemin phone: 888-344-0434 email
Read more news from PI Profits.
SOURCE PI Profits
-0- 04/24/2014
/Web Site: http://www.piprofitsagency.com
CO: PI Profits
ST: New York
IN: ADV PUB WEB ITE
PRN
-- PH11429 --
0000 04/24/2014 12:30:00 EDT http://www.prnewswire.com
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