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-- WITH PHOTO -- TO ENTERTAINMENT, FAMILY, AND NATIONAL EDITORS:
Actress Viola Davis Joins The Safeway Foundation And The Entertainment
Industry Foundation In A Campaign To End Childhood Hunger
LOS ANGELES, March 27, 2014 /PRNewswire-USNewswire/ -- Academy
Award@-nominated actress Viola Davis together with The Safeway
Foundation and the Entertainment Industry Foundation (EIF) today
launched Hunger Is, a joint charitable program designed to raise
awareness and funds to fight childhood hunger in the United States.
The year-round campaign encourages individuals and communities to get
involved in solving a widespread problem that too often goes
unnoticed.
"One in five children in America struggle with hunger -- that's nearly
seventeen million children. I was one of those children; I was the
one in five," said Davis. "I am honored to join The Safeway Foundation
and the Entertainment Industry Foundation to increase awareness and
raise funds to help end childhood hunger."
Funds raised through the initiative will go toward programs focused on
eradicating childhood hunger and improving health-related outcomes.
During the inaugural year, breakfast programs will be the focus,
giving children a healthy start to their day and the best chance to
excel.
Research shows that children who eat breakfast have better school
attendance and achieve higher math scores than children who lack
adequate access to food.
"It is unacceptable that millions of children in this country go
hungry each day. The good news is that we can make a difference in
their lives and send them to class ready and able to learn," said
Larree Renda, Safeway Inc. Executive Vice President and Chair of The
Safeway Foundation.
Safeway shoppers will also have multiple opportunities to give during
an in-store Childhood Hunger awareness fundraiser during the month of
April at more than 1,300 Safeway stores across the United States.
"We are so grateful to Viola Davis for her profound generosity in
sharing her personal story and lending her powerful voice to this
campaign," said EIF President and CEO Lisa Paulsen. "Too many kids are
not getting the nutrition they need to reach their full potential, and
we're privileged to work with The Safeway Foundation to engage
communities across the country in helping to change that."
More information about the issue is available at HungerIs.org, along
with simple ways for individuals to donate.
About Hunger Is Hunger Is, a joint charitable program of The Safeway
Foundation and the Entertainment Industry Foundation (EIF), is
designed to build awareness and raise funds in an effort to eradicate
childhood hunger in America. Funds raised through Hunger Is directly
benefit programs focused on combating childhood hunger and improving
health-related outcomes. For more information, visit
www.HungerIs.org.
About The Safeway Foundation Founded in 2001, The Safeway Foundation
supports causes that impact our customers' lives. Safeway stores
provide the opportunity to mobilize funding and create awareness in
our neighborhoods through the generous contributions by our customers,
our employees' passion and partnerships with our vendors.. We focus on
giving locally in the areas of health and human services, hunger
relief, education and helping people with disabilities. Safeway Inc.
and The Safeway Foundation have invested $1 billion in our
neighborhoods since 2001. For more information about The Safeway
Foundation, visit www.safewayfoundation.org.
About the Entertainment Industry Foundation Founded in 1942, the
Entertainment Industry Foundation (EIF) is a multifaceted organization
that occupies a unique place in the world of philanthropy. By
mobilizing and leveraging the powerful voice and creative talents of
the entertainment industry, as well as cultivating the support of
organizations (public and private) and philanthropists committed to
social responsibility, EIF builds awareness and raises funds,
developing and enhancing programs on the local, national and global
level that facilitate positive social change. For more information,
visit www.eifoundation.org.
Photo - http://photos.prnewswire.com/prnh/20140327/DC91970
SOURCE Entertainment Industry Foundation
-0- 03/27/2014
/CONTACT: Safeway, Teena Massingill, 925-467-3810, Teena.Massingill@Safeway.com; Graehme Morphy, WKT Public Relations, 310-205-0618, GraehmeM@WKTPR.com
/Photo: http://photos.prnewswire.com/prnh/20140327/DC91970
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.eifoundation.org
CO: Entertainment Industry Foundation
ST: California
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0000 03/27/2014 14:00:00 EDT http://www.prnewswire.com
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