- KUHL and Girls Only Adventure Trips empower women through outdoor adventures.
- Founder Carrie Gregg emphasizes preparation and confidence for women exploring Utah's trails.
- The initiative fosters community and growth, highlighting empowerment as the ultimate destination.
SALT LAKE CITY — As more women head outdoors, one unique collaboration is showing just how fun, and how powerful, the journey can be. Adventure, preparation and empowerment, that's what this story is all about.
KUHL, a Utah-based outdoor brand known for its rugged, high-performance apparel, recently teamed up with Carrie Gregg, founder of Girls Only Adventure Trips. Together, they're redefining what it means to explore the outdoors and creating space for women to connect, challenge themselves and discover confidence on and off the trail.
Before any great adventure begins, preparation is key. Inside KUHL's flagship store, Brown and Gregg talked about the essentials — how the right gear can turn a simple hike into an empowering experience.
"Freedom of movement, comfort and confidence. That's the KUHL philosophy," Gregg said. "When you're dressed for the elements, you're free to focus on the experience."
As they browsed through jackets, pants and packs, Gregg shared tips for first-time hikers, from finding lightweight layers to picking shoes that can handle Utah's ever-changing terrain. For her, it's about more than fashion; it's about feeling capable.
With gear ready and spirits high, it was time to trade storefronts for switchbacks. The next stop: Utah's scenic trails, where the real adventure began.
Gregg started Girls Only Adventure Trips to create a safe and welcoming community for women to explore the outdoors together. Each trip offers something different: new views, new friendships and new confidence.
"There's something special about women getting outdoors together," Gregg said. "It's empowering, it's grounding and it reminds us we belong out here too."
On the trail, the energy was contagious. The group laughed, shared stories and soaked in the mountain air. Each step served as a reminder that the outdoors isn't reserved for experts, it's open to anyone willing to take that first step.
When asked what changes she sees most often among new hikers, Gregg didn't hesitate.
"Confidence," she said. "You watch these women show up a little nervous, and by the end of the hike, they're smiling, leading and already planning their next adventure."
From choosing the right gear in town to stepping onto the trail, the journey itself becomes the reward. Community meets nature, and every step tells a story of courage, connection and growth.
As the hike wrapped up with high-fives and sweeping views of Utah's landscape, one message stood out: empowerment is the true destination.
"It's about showing every woman that adventure is accessible," Gregg shared. "You just have to take that first step."
This collaboration between KUHL and Girls Only Adventure Trips highlights a movement that's growing fast — women exploring, supporting and inspiring each other through the outdoors. Because sometimes, the best view isn't just at the top of the mountain. It's seeing how far you've come.
