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In a move that underscores its commitment to American workers and consumers alike, Ford is now offering the public the same pricing it typically reserves for its employees. The program, called From America, For America, runs through July 7 and gives all U.S. customers access to Ford employee pricing on most 2024 and 2025 Ford vehicles.
This program is real, simple and very compelling for anyone looking for a new ride. Here are a few reasons why:
What is Ford employee pricing?
Ford employee pricing is a discounted rate usually only available to company employees and their families. It strips away dealer markups and lets buyers pay what Ford employees pay, with no haggling or games. And in case you're wondering, Ford employee pricing is always below the dealer invoice price, or the price the dealer paid for the vehicle.
For just six more weeks, this incredible deal is available to everyone. You don't have to qualify, and everyone gets the same price regardless of qualifications. If you're interested in an eligible Ford vehicle, now is the time. This is a special initiative, and the clock is ticking to save big before tariff-induced price increases take effect.
How much of a discount is it, really?
With Ford's employee pricing program, the savings are significant, and always below the dealer-cost invoice. Here are three examples of vehicles listed for sale right now in Utah and how much you can save with this special program.
- 2025 Ford F-150 XLT Powerboost: The manufacturer's suggested retail price is $68,405. After incentives and the employee pricing discount? $58,081 — nearly $10,000 savings.
- 2025 Ford Explorer Active: The manufacturer's suggested retail price is $50,685. Employee pricing? $46,832. Nearly $4,000 in savings.
- 2025 Ford Bronco Outer Banks: The manufacturer's suggested retail price is $57,745. The employee's price is $53,657 — nearly $4,100 in savings.
Ford's employee pricing makes buying simple and easy, with no need for negotiation. Unless you opt for something on top of the price, like a lift kit, tires, tint or an extended warranty, the employee price is the price you'll pay, excluding tax, title and licensing fees, etc.
Actual Utah Ford vehicles from local dealership inventory. Discounts vary depending on the individual vehicle — see your local dealership for details.
EV buyers get even more
Electric vehicle buyers can stack additional incentives on top of employee pricing. Ford's Power Promise program, which has been extended through July 7, includes a complimentary home charger and standard installation with the purchase of a new Ford EV, in addition to the special employee pricing. It's an extra boost that makes EV ownership even more accessible — and a bit of a no-brainer for those who have been on the fence about jumping to an EV.
More than just a sale
Ford's leaders describe the employee pricing offer as more than a promotion — it's a "handshake deal" with American consumers. In a blog post, Ford emphasizes its ongoing investment in U.S. manufacturing and jobs, noting that it employs more hourly autoworkers in the U.S. than any other automaker.
"When you buy a Ford, you're not just getting a capable vehicle," the company states. "You're investing in American jobs and communities."
Which vehicles are included?
The program covers various Ford vehicles, including gas, hybrid and electric models. Most of the expansive Ford model lineup is included, but a few exceptions exist. Some of these include:
- Anything in the Raptor family.
- High-performance versions of the Mustang.
- The 2025 Expedition.
- 2024 Super Duty trucks included 2025 excluded.
In other words, if you're shopping for a popular model like the F-150, Bronco, Bronco Sport, Maverick, Ranger, Explorer or Escape, you're in luck.
The bottom line
With high vehicle prices continuing to strain budgets, this rare open-door employee pricing offer could help many Americans get behind the wheel of a new Ford for less. Whether you're shopping for a fuel-efficient commuter, electric vehicle, a reliable family vehicle or the legendary F-150, the savings are real — and they're available until July 7.
