Trader Joe's announces first Utah location

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SALT LAKE CITY — Trader Joe's announced Tuesday plans to open its first Utah store by the end of the year.

The grocery store is known for both its product selection — which changes with the seasons — and its employees' uniforms. Each store's "crew members" wear Hawaiian-themed shirts to fit with the company's trading theme.

The new store will be located at 634 E. 400 S. in Salt Lake City, inside the Family Center shopping center, and will be 12,700 square feet in size.

Products available will include domestic and imported items ranging from basics, like milk and eggs, to deli items, juices, crop nuts and fresh baked breads.

"Trader Joe's is a really interesting store. It's a very popular store. And anybody who's into Whole Foods-type stuff would go to Trader Joe's," said George Chapman, a Salt Lake City resident who has frequented other Trader Joe's locations.

The company promotes itself as a "store of stories, meaning every item in the store has its own virtues — high quality ingredients, great flavor or simply an extraordinary price — many items often feature all of those qualities," according to spokeswoman Alison Mochizuki.

"They've got a fair price, they've got good products, (and) they've got a great diversity of products," said Lisa Jackson, also a Salt Lake City resident. "I've been buying stuff from (Trader Joe's in) California for the last 10 years, so I've very excited."

Approximately a dozen new items are introduced every week. But one thing you won't find at the Salt Lake location is alcohol.

Known for a variety of wines, Trader Joe's won't be selling any of their well-known signature wine, also called "2-buck Chuck," in Salt Lake. But that's not unique to Utah; there are seven other states with Trader Joe's locations that don't sell alcohol.

An opening date has not been set, but the company plans to have the store open for the fourth quarter of 2012.

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Stephanie Grimes and Andrew Wittenberg


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