JetBlue sues Walmart over name of shopping service, Jetblack


Save Story
Leer en español

Estimated read time: Less than a minute

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

NEW YORK (AP) — JetBlue Airways is asking a judge to block Walmart from calling its new text-message personal-shopping service Jetblack, saying the name infringes on the airline's trademarks.

JetBlue sued Walmart in federal district court in New York on Friday.

New York-based JetBlue says it has invested heavily in trademarks that promote its name for selling flights, clothing, bags, toys and other items.

The airline says Walmart plans to use other names like Jetgold and Jetsilver "and to move closer to JetBlue's core services by offering travel and transportation services." It accuses Walmart of "a transparent attempt to trade on the goodwill associated with" the JetBlue name.

A Walmart spokesman says the Arkansas-based retailer will respond in court once it is served with the complaint.

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Most recent Business stories

Related topics

Business
The Associated Press

    STAY IN THE KNOW

    Get informative articles and interesting stories delivered to your inbox weekly. Subscribe to the KSL.com Trending 5.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast