Estimated read time: 2-3 minutes
Marc Giauque, KSL Newsradio The BYU men's basketball team will begin postseason play. It follows a season that left the Cougars with their first outright conference title in nearly two decades and with a national ranking.
How are fans reacting?
People were full of cheer at the Marriott Center on Saturday. Now, there is a more subdued but still positive reaction on campus ahead of the next big game.
Lauren Hallows, BYU student: "I may not be in my classes."
Lauren Hallows has a missionary prep class about the same time the Cougars are about to take to the floor. But she and others aren't expecting big crowds to cut class and gather around the TV just yet.
Brady Paulich, sports memorabilia store owner: "The Mountain West Conference Championship is nice, but the big dance is always better."
That music starts later in the month. That's when a lot of fans say they'll be watching more closely and maybe even wearing a bit more blue around campus. That is good news to people like Brady Paulich, who owns a sports memorabilia store. He says BYU's success on the basketball floor hasn't translated to bigger sales quite yet.
Brady Paulich: "With the success that BYU's had in football and basketball you'd think that there would be more fans out, you know, spreading out the love."
He says he's a big BYU fan himself, and he has a theory as to why many may not have stopped by on their way to Vegas.
Brady Paulich: "BYU fans are kind of cheap. They just don't want to dish out the money to spend on products."
Products include, of course, the BYU Beer steins and pitchers.
Brady Paulich: "I think people mostly come in to get them for a joke, but you know, quite a few actually."
Back on campus, students admit the team's success isn't celebrated as wildly as the football team's big season. In fact, the most popular stories on a well-known BYU fan Web site still center around the likes of John Beck's NFL draft chances and other football-related news.
Brady Paulich: "I think the football excitement was a little bit more. I don't know why, but it just seems like football is a little more popular, but there is a lot of excitement about basketball."
From here on out, that's bound to increase with every win.