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Deseret News launches Spanish-language newspaper

By Nadine Wimmer | Posted - Feb. 9, 2010 at 10:27 p.m.



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SALT LAKE CITY -- Utah's new Spanish-language newspaper launched Tuesday with a celebration. Dancers, music and food helped launch the Deseret News' "El Observador."

The newspaper will meet the needs of Utah's rapidly-growing Latino community. One of the goals, says the editor, is to give people the information they need to take part in the community.

What is... El Observador?
El Observador is a Spanish-language newspaper launched by Deseret Management Corp. It will be published three times a week, with the weekend edition emphasizing features, family and entertainment. Initial circulation will be 10,000 home deliveries weekly, with another 15,000 copies distributed on racks and by hand delivery.

"It's very important to have a paper in Spanish in Utah, given that the population in Utah has reached 20 percent," editor Patricia Quijano Dark says. "We feel that everyone in this state deserves to get the news and to be well-informed."

El Observador's publisher, Jim Wall, says, "Many of our subscribers speak two languages, and this will help them know what their neighbors are doing."

El Observador will be distributed Tuesdays, Thursdays and on weekends. Readers can pay $1.25 to subscribe for home delivery.

Weekend editions are free, and will be distributed at Catholic churches and Hispanic social events.

If you would like to buy a subscription, contact El Observador at 801-204-6125

E-mail: dwimmer@ksl.com

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Nadine Wimmer

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