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This is that time of year when KSL unapologetically solicits your help for a worthy cause.

Beginning tomorrow at 6:30 p.m. and running through Sunday at 5:00 p.m. KSL Television will air the annual Primary Children’s Medical Center telethon in conjunction with the national Children’s Miracle Network Telethon. We encourage you to tune in and generously open your pocket books.

Our region is fortunate to have a children’s hospital of Primary’s caliber. It is the only full-service children’s hospital in the Intermountain West and one of the largest of its kind in the nation.

Last year, nearly 57-thousand young patients were treated at Primary. Nearly 40-thousand of those were seen in the Emergency Department – that’s an average of 109 patients per day.

And a lot of them benefited from charity care!

In fact, needy children in our region received nearly $10 million worth of charity medical care during 2004. Half of it came from the telethon and other special fund raising events, and the other half was free care, including that donated by dozens of physicians.

So, tune in to the telethon this weekend. Open your hearts to the poignant and never-ending needs of children. Become motivated by the altruistic goals of Primary Children’s Medical Center. We hope you’ll be generous with your means.

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