Local NAACP Chief Decries Lack of Ethnic Dolls

Local NAACP Chief Decries Lack of Ethnic Dolls

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(Salt Lake City-AP) -- Porcelain doll collector Jeanetta Williams wanted to buy her granddaughter a doll for Christmas.

But when she went to a Rite Aid location, she could only find white dolls.

That caused a problem for Williams. She's the president of the Salt Lake City chapter of the National Association for the Advancement of Colored People.

Williams calls this "subtle discrimination" and a lack of sensitivity toward other ethnic groups. She has taken her complaints to Rite Aid's national headquarters to complain.

Rite Aid spokeswoman Jody Cook says the chain did not stock ethnic dolls in that collector line in the Salt Lake area.

Rite Aid uses an outside firm that analyzes demographics at each store location. It then buys products to fit those demographics.

She says the Salt Lake stores do carry other ethnic toys.

Cook also says the company does take feedback from customers into consideration. She says they will re-evaluate the situation. But she adds the company's purchasing "needs to be a good business decision."

(Copyright 2003 by The Associated Press. All Rights Reserved.)

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