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Carole Mikita ReportingThe big game is over and the Colts are the champions, but one Utah company spent yesterday's Super Bowl picking another big winner.
The Superbowl is the most-watched football game of the year with over 90 million people tuning in to watch the game. Instead of rooting for the Bears or Colts, though, employees at Richter 7 were cheering for the commercials.
They look forward to it all year.
Scott Rockwood, Richter 7: "We air the commercials for our staff, give them a chance to vote on what they think the best ad is."
Richter 7's employees vote for the ads and have seven winners from Most Valuable Ad to Should-Have-Been-Punted.
Doritos' contest winner took the title of best low-budget commercial being created by an amateur. Budweiser seemed to get the best reaction from the audience with its slapping and hitch-hiker commercials.
As for the most valuable ad, Nationwide's commercial with Kevin Federline took a close second to Coca-Cola's Vending Machine ad.
Richter 7 has been holding the Ad Bowl for twelve years, and for the first time in its history there was a tie. The Fed-Ex moon commercial and Garmin GPS versus Map commercial both took home Best Creative Fumble award.