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"Life Elevated" Hits the Road

"Life Elevated" Hits the Road

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(KSL News) -- Utah's new brand is hitting the road.

A CR England truck wrapped with Utah's "Life Elevated" brand made a pit stop today at the State Capitol. It's one of 24 in the England fleet traveling freeways in Utah and surrounding states promoting the Utah Office of Tourism's new brand.

"Life Elevated" Hits the Road

The trailer features red rock on one side and a skier on the other side.

More than 1.2 million people are expected to see the truck wraps every day.

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