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SALT LAKE CITY (AP) -- The new executive director of the Utah State Fair is thinking about lowering prices.
Richard Frenette told the State Fair Board Tuesday that the $3 to $4 charge for carnival rides may be too high.
"I think we're losing sales," said Frenette, a former director of the Ohio State Fair who took over the Utah job on Jan. 19.
Frenette said charging $2 per ride might result in more total rides and increased revenue.
He also said the all-day ride pass could be reduced from $19 to $16, and selling the wrist bands in advance for $12 also might result in increased volume.
Frenette is also considering making Monday a "Family Value Day." Children 12 and under would be admitted free and carnival wrist bands would be available on a two-for-one basis. The regular admission for children 6 and older has been $4,
The fair would retain its opening-day admission price of $1 per person and a special weekday for seniors is under consideration.
Frenette said food also may be priced too high and the fair needs more variety and more "grab and take" food.
Frenette said he also plans to aggressively pursue more corporate sponsors for the fair.
(Copyright 2004 by The Associated Press. All Rights Reserved.)